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Success On Your Terms: Daily Summaries Delivered
by Natalie Potts
Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business.The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago10 min
Most Founders Quit at Episode Six. I Didn’t | EP 167
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.Thirty days. Thirty checks. Most founders announce the series and stop at episode six. This is what it looks like when you don’t.In this episode:Why the bar for standing out in your market is lower than you think.The order that costs most founders years when they get it wrong.What happens to the fourteen-point list by the second week of November, and how to stop it.Today’s check: Read the sentence you wrote on Day 1 again. Then pick one check you skipped this month and do it before Friday.Want the eight builds done properly, with someone holding you to them? Book a call: nataliepotts.co.uk/strategyThat's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.Follow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
- 1 weeks ago6 min
The twelve week plan | Ep 166
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.One thing. Not five. The single move that changes the most between now and the end of the year.In this episode:Why fourteen priorities is the same as noneThree questions to find the one build that unlocks the othersHow to put an honest date on it, and the first step that makes it realToday's check: Write the one thing as a milestone. Put a date on it. Put the first step in your diary this week.Today's check: Write the one thing as a milestone. Put a date on it. Put the first step in your diary this week.That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategyFollow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
- 1 weeks ago9 min
Why everything you hand over comes back to you | Ep 165
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.You cannot delegate a thing that only exists as a habit in your head.In this episode:The difference between handing over a task and handing over ownershipThe four parts of a proper handover, including the one everybody skipsThe three pass method, and why it will be worse before it is betterToday's check: Pick one task you want off your plate by Christmas. Write the process this week. Outcome, steps, standard, boundary.That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategyFollow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
- 2 weeks ago5 min
The person you’re hoping to hire doesn’t exist | Ep 164
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.You cannot delegate a thing that only exists as a habit in your head.You hire when you are spending your time on work somebody else should be doing. Not when you feel overwhelmed.In this episode:What happens when you hire from overwhelm, and why it costs twiceThe real trigger, and why it has two halvesThe list that becomes your job descriptionToday's check: List everything you did last week that somebody on twenty pounds an hour could have done. Add up the hours.That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategyFollow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
- 2 weeks ago8 min
What your clients say about you when you’re not in the room | Ep 163
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.Your positioning already exists. You just have not asked the people who have experienced you.In this episode:Why writing your own positioning produces something accurate and invisibleThe three questions to ask clients, including the one nobody asksWhy you must not improve their wordingToday's check: Message three clients today. How would you describe what I helped you with, to somebody like you?That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategyFollow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
- 2 weeks ago4 min
The polite question that’s losing you clients | Ep 162
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.You are not handing them a menu and hoping. You diagnose, then you prescribe.In this episode:Why laying out options hands the decision to the least informed person in the roomThe diagnostic question that does more work than any otherWhy prescribing sometimes means prescribing nothingToday's check: Look at your last client conversation. Did you lead it or did they? Write three diagnostic questions for your next one.That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategyFollow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
- 2 weeks ago12 min
What happens after they say yes | Ep 161
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.Most founders spend everything on winning the client and nothing on the first two weeks, which is where the renewal is decided.In this episode:The wobble every buyer has, and what happens in the silenceThe three jobs of the first week. Confirm, remove uncertainty, get a winWhy speed communicates care and polish does notToday's check: Write what currently happens in the first seven days after somebody pays you. Then write what should.That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategyFollow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
- 2 weeks ago12 min
The list that’s worth more than your marketing | Ep 160
Welcome to the mini series: Business Built Strategically.For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.31 days. 31 things actually done.It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.A pipeline topped up for twenty five minutes a day beats a panic in week three of a quiet month.In this episode:Why the quiet month was caused eight weeks earlierWhat goes in the twenty five minutes, in strict priority orderThe list most founders have never written, worth more than this month's marketingToday's check: Open a document and write the name of every single person currently in your pipeline. Count them.That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategyFollow Natalie: LinkedIn | Instagram | YouTube Your assistant cannot help you because nothing in your business exists anywhere except in your head.
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About Success On Your Terms
Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business.The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.
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