Business Accelerator: The art of being remembered

Marketing is everywhere, but for brokers, being visible doesn't necessarily mean being memorable. In this episode of Business Accelerator, Broker Daily's Julian Barnes is joined by broker coach and Broker Essentials founder Jason Back to unpack what effective marketing looks like for brokers and why chasing every new tactic, platform, or lead source can be a costly distraction. They discuss paid advertising, thought leadership, word of mouth, buying leads, and the importance of knowing where your clients are and what matters to them. Plus, why brokers should focus less on vanity metrics and more on building recognition, trust, and relationships.