Reddit's Growing Importance | Behind the Numbers

In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth.   Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-reddit-s-growing-importance-behind-numbers   © 2026 EMARKETER Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/