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Behind the Numbers: an EMARKETER Podcast: Daily Summaries Delivered
by EMARKETER
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today26 min
ChatGPT’s Effect on Young People and OpenAI Could Look Away From Consumers | Behind the Numbers
In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue by 2030? And how will the company address the potential effects of ChatGPT on young people? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Consumer Insights Analyst Paola Flores-Marquez for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-s-effect-on-young-people-openai-could-look-away-consumers-behind-numbers © 2026 EMARKETER Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com
- Yesterday22 min
How GIFs Outlive the Moment | Behind the Numbers
In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how brands use GIFs to connect with and engage their audiences. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Lindsay Aston, Senior Managing Director at GIPHY, for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-gifs-outlive-moment © 2026 EMARKETER Want to reach your customers where they’re already talking? Over the past decade, GIPHY has built a platform used daily by millions everywhere conversations are happening. Now, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. For more, head to ads.giphy.com.
- 2 days ago22 min
Walmart vs. Amazon: Agents, Memberships, and the Fight for Cool | Reimagining Retail
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-walmart-vs-amazon-agents-memberships-fight-cool-reimagining-retail © 2026 EMARKETER Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com
- 4 days ago18 min
Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which type of content is most likely to help the company gain and retain subscribers? And how significant is its downward revision of 2026 ad revenue expectations? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing, for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-why-new-content-chief-live-sports-its-future-3-big-questions-netflix-behind-numbers © 2026 EMARKETER Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com
- 1 weeks ago25 min
The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker. Link to report: https://content-na1.emarketer.com/global-media-intelligence-report-2026 Episode transcript: https://www.emarketer.com/content/podcast-digital-lives-lifestyles-of-everyone-world-short-form-video-surges-ai-use-cases-more Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2026 EMARKETER Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers. Built for business, made for fun. Atmosphere TV. https://atms.tv/emarketer
- 1 weeks ago25 min
Fenty Beauty's Mega Livestream, Rivian’s Ghostbusters Halloween Mode, and More | Reimagining Retail
In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Join Vice President of Content and host Suzy Davidkhanian, Principal Analysts Sky Canaves and Zak Stambor, and Senior Director of Content Becky Schilling for the discussion. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-fenty-beauty-s-mega-livestream-rivian-s-ghostbusters-halloween-mode-more-reimagining-retail © 2026 EMARKETER Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.
- 1 weeks ago25 min
The Next Marketing Battleground Is Real Life | Behind the Numbers
In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C can learn from how B2B brings people together, and what the future of brand attention looks like. Join host Marcus Johnson, Senior Director of Podcasts, in conversation with Lindsay Sutton, Senior Vice President and Head of Marketing at Atmosphere TV, and Melissa Levy, President of Sparks. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-next-marketing-battleground-real-life-behind-numbers © 2026 EMARKETER Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers. Built for business, made for fun. Atmosphere TV. Click through URL: https://atms.tv/emarketer
- 2 weeks ago23 min
Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers
In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta. Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-beyond-attention-intent-eyes-bigger-role-ad-spending-behind-numbers © 2026 EMARKETER Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers. Built for business, made for fun. Atmosphere TV. Click through URL: https://atms.tv/emarketer
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About Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits.
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