How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail

On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next? Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Elina Vilk, President and Chief Business Officer of David’s Bridal.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters   Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-david-s-bridal-helps-with-entire-wedding-journey-reimagining-retail © 2026 EMARKETER   Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/