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Behind the Brand with Bryan Elliott: Daily Summaries Delivered
by Bryan Elliott
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been insp
Latest Episodes
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- 1 weeks ago59 min
This 24-year old Has the Largest Business Education Channel in the World
James Dumoulin built one of the biggest interview brands on the internet by walking up to strangers and asking how much money they make. He co-founded School of Hard Knocks in 2021 with his brother Jack and friend Joshua Smith. The early channel gave business advice and stalled around 25,000 followers. So James flipped the format. He started cold-approaching millionaires and billionaires on the street, pointed the camera at them, and let them talk. His 2022 Mark Cuban interview changed everyt...
- Jun 29, 202650 min
How to Build a Massive Social Following of One Million in 30 Days
Brendan Kane built a social media following of one million people in 30 days. Not with a big budget. Not with a team of 40 like Gary Vaynerchuk. Just relentless testing and a framework most people overlook entirely. Kane is the founder and CEO of HookPoint and the author of three books: "1 Million Followers," "Hook Point: How to Stand Out in a Three Second World," and "The Guide to Going Viral." He has spent over 20 years decoding what makes content break through on social media, and his find...
- Jun 22, 202652 min
Stop Being Liked. Start Being Needed. | Bestselling Author Robert Greene
Robert Greene has sold over twenty million copies of The 48 Laws of Power. His books are favorites of rapper 50 Cent and millions of people trying to get a grip on the dynamics of power. They've also been banned in prisons. He doesn't lose sleep over any of it. In this episode, Greene takes me through the winding road that led to his first bestseller: 60-plus jobs, years living across Europe, a brutal rejection from a magazine editor, a stint in Hollywood watching power moves play out up clos...
- Jun 15, 20261h 19m
Somnee Will Literally ReWrite Your Brain Waves to Help You Get Your Best Sleep
Most executives treat sleep as a variable. Something to compress when things get busy. Something to fix later. That’s the ROI brain talking: Sleep is overhead, not output. The science disagrees. One in three people globally struggle with sleep, and the effects are not limited to grogginess. Poor sleep is linked to cognitive decline, impaired decision making, elevated anxiety, weakened immunity, and early onset dementia. If you aren’t sleeping well, you aren’t operating well. Full stop. This i...
- Jun 5, 20261h 9m
Life Advice That Doesn't Suck from Best Selling Author Mark Manson
Life Advice That Doesn't Suck aka "The Subtle Art of Not Giving a F*ck" flips the self-help script. Instead of telling you to think positive and chase happiness, Mark Manson argues that life is full of problems and always will be. The goal isn't to avoid struggle. It's to pick the struggles worth having. What you choose to care about defines who you are. Manson builds his case around a simple idea: you have a limited amount of attention, and most of us waste it on things that don't matt...
- Jun 3, 20261h 8m
Here's How to Become Your Best Self According to James Clear
Perhaps one of the most aptly named individuals I’ve met, James Clear possesses a clairvoyant ability to articulate his understanding and mastery of habit formation. His book Atomic Habits, which eclipsed the sales speed of The 7 Habits of Highly Effective People, has sold nearly 20 million copies and is one of the top books recommended by high performers. However, he didn’t set out to write bestsellers. James’s journey from basement projects to a multi-million subscriber l...
- Jun 1, 20261h 2m
Navy SEAL Jocko Willink Swears Success is at the Intersection of these TWO things
Jocko Willink’s story reads like an adventure novel that takes us from the serene landscapes of a small New England town into Navy SEAL training, the Iraq War battlegrounds, and a multifaceted civilian life of entrepreneurship and leadership consulting. “I always wanted to be a commando of some kind as soon as I realized that you could actually get paid to carry a machine gun,” he says. Joining the Navy out of high school and going through the notoriously demanding BUD/S training, Jocko spent...
- May 30, 202659 min
Here's What You Don't Understand About Strategy | Seth Godin
Seth told me, "It doesn’t matter how fast you’re going if you’re headed in the wrong direction." He's right. Here’s my attempt to create a hierarchy for this idea: 1. Strategy = This is your approach, given all the factors, systems, games, players, and environments. It’s about who, how, and why. 2. Objectives = To-do items or steps on the path to help you achieve the goal. It’s about how you’re going to get there. 3. Tactics = The actions or individual steps for accomplishing the object...
About Behind the Brand with Bryan Elliott
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been insp
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