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Behind the Brand with Bryan Elliott: Daily Summaries Delivered
by Bryan Elliott
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday42 min
On Running: How Olivier Bernhard Built a Challenger Brand | Archive Replay
From the Behind the Brand archive: originally published August 12, 2022. On co-founder Olivier Bernhard joins Bryan Elliott to share how a lifelong runner and champion triathlete set out to create a different running experience—and helped build a challenger brand. This is a replay of the original conversation. Business details and any sponsor mentions or offers in the recording reflect the original release and may no longer be current. Support the show
- 1 weeks ago49 min
Never Tell a Car Dealer Your Car Got Totaled. A Former Insider Explains Why
Tomi Mikula spent more than a decade inside dealerships. Now he negotiates against them for a $1,000 flat fee. Here is when to buy, where your money disappears, and how to walk out with the deal. Support the show
- 3 weeks ago51 min
Adding the Right Amount of Mischief Can Make Anything GO VIRAL | Gabe Whaley
Adding the Right Amount of Mischief Can Make Anything GO VIRAL. Gabe Whaley's art collective sells holy water sneakers, cartoon boots, a community-owned car and a wealth-ranking ATM. Here's what his customers buy, and how you can run the same play. Gabe Whaley walked onto the TED stage and introduced himself as a traveling car salesman. Parked beside him sat a vintage PT Cruiser with faux wood side paneling. He was there to sell the keys. "I have 5,000 of these keys, and every single la...
- 3 weeks ago59 min
The Lost Art of Magic | Justin Willman
Your Phone Taught You to Trust Nothing. Justin Willman Fills Theaters by Fooling You Honestly A week before Justin Willman sat down with me for Behind the Brand, a stranger cornered him with a theory about his career. The man kept pushing one idea. "Come on, you do this just to make people feel stupid, right?" Willman didn't get the logic. He has fooled people for a living since he was a teenager. Then he traced the idea back to the source. "Our constant feed is something the other people are...
- 3 weeks ago55 min
Eight Sleep Sells a $1,999 Mattress Cover. Beds Have Nothing to Do With Its Business
Every afternoon during the 2026 Tour de France, a small crew from Eight Sleep raced the riders of UAE Team Emirates XRG to the next hotel. The crew, which the company calls the Night Shift, carried eight Pods into eight rooms, calibrated each one, and set the temperature before the riders walked in. The next morning the crew packed up and drove to the next stage. Twenty-one stages. Three weeks. One of those eight beds belonged to Tadej Pogačar. "He can't sleep without our product," Eight Slee...
- 4 weeks ago24 min
Your Pitch Starts Before the First Slide. Most Founders Miss the Opening | Vanessa Van Edwards
Vanessa Van Edwards studied hundreds of Shark Tank pitches and spent nearly 20 years on her new book, Conversation. Her verdict on smart founders is blunt. Here is what her playbook says about winning the room, and how she built a business where the book is the smallest piece. Vanessa Van Edwards walked into a PTA meeting at her daughter's school and saw the problem in one glance. Every parent in the room was staring at a phone. "Now my conversation is competing with their feed," she told me....
- Oct 8, 20261h 7m
Sabrina Ramonov Hates Making Content. Her Content Built a Multimillion-Dollar Business.
She sold her first AI startup, then started posting TikToks. Her mom asked if she had run out of money. I believe the best way to learn anything is to model the people who are doing what you want to do at a high level. Steal a page from Sabrina’s playbook and your chances of making your first million with AI are high. When Sabrina Ramonov started posting TikTok videos, her mom had one question. Had she run out of money? From a Silicon Valley point of view, the question made sense....
- Jul 20, 202659 min
This 24-year old Has the Largest Business Education Channel in the World
James Dumoulin built one of the biggest interview brands on the internet by walking up to strangers and asking how much money they make. He co-founded School of Hard Knocks in 2021 with his brother Jack and friend Joshua Smith. The early channel gave business advice and stalled around 25,000 followers. So James flipped the format. He started cold-approaching millionaires and billionaires on the street, pointed the camera at them, and let them talk. His 2022 Mark Cuban interview changed everyt...
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About Behind the Brand with Bryan Elliott
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well.
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