In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility, and how the “but you are free” technique boosts compliance without pressure.
AI Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
The 4 P's of Marketing: Pricing
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
Free AI-powered recaps of Behavioral Science For Brands: Leveraging behavioral science in brand marketing. and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.