In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across channels, and how brands can plan media more effectively by focusing on real human engagement.
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The 4 P's of Marketing: Pricing
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
The 4 P's of Marketing: Promotion
Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
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