MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a shared change from −18°C to −15°C, the campaign cut emissions, reduced costs, and reshaped an entire industry.
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The 4 P's of Marketing: Pricing
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
The 4 P's of Marketing: Promotion
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
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