In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as the Zorro technique, the “But You Are Free” principle and “Arming Your Advocate” model.
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The 4 P's of Marketing: Pricing
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
The 4 P's of Marketing: Promotion
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
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