S2 E68 - Best Marketing and Lead Gen Lessons from Top Guests

Will introduces a “mix-up” compilation episode of Beers with Contractors after a multi-city speaking sprint, focusing on lead generation and marketing takeaways from past guests. The clips cover how home-service contractors should approach a first $5K–$10K marketing spend by setting up Google listings, using Google/Facebook ads, building listings across sites, and layering PPC/SEO/SEM, home and garden shows, and even direct mail while tracking cost per lead. Guests emphasize scaling through marketing and sales, prioritizing fewer but higher-quality leads over cheap unqualified sources, raising average ticket to grow without more leads, and using AI to launch campaigns faster and reduce acquisition costs. They discuss remarketing old leads via email/text, rapid call-backs to improve lead-to-appointment conversion, avoiding blindly auto-applying Google ad recommendations, and measuring the right KPIs. Additional strategies include TV news/weather frequency for brand building, the hidden costs of weak branding, and low-cost local tactics like door hangers, yard signs as “silent referrals,” and neighborhood canvassing to become “five-mile famous.”00:00 Introduction00:41 Clip 1 - The Best First Move For Your Small Marketing Budget03:29 Clip 2 - Why More Leads Can Hurt Your Sales Team06:09 Clip 3 - The Mindset Behind Tripling Your Sales in Just Three Years08:15 Clip 4 - The #1 Sign Your Marketing Agency Is Falling Behind10:03 Clip 5 - How Contractors Turn Old Leads Into New Revenue10:56 Clip 6 - Here’s How to Boost Lead Conversion by 23%!13:38 Clip 7 - The #1 Way to Ruin Your Contractor Marketing in 202515:59 Clip 8 - TV Marketing Doesn’t Work Like You Think20:22 Clip 9 - Bad Branding Is Costing You Thousands23:11 Clip 10 - When Customers Don’t Know You Exist Until They Need You27:13 Clip 11 - How Keeping It Simple Skyrocketed Our Leads32:49 Clip 12 - Why Your Marketing Agency Isn’t Getting You Leads35:30 Clip 13 - Are You Letting Hot Leads Go Cold?Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours