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Beers With Contractors: Daily Summaries Delivered
by Beers with Contractors
Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.
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- 4 days ago50 min
S2 E81 - Contractors Are Saving Hours with This Estimating Tool
In this episode of Beers with Contractors, host Will and Terry banter about Terry’s Florida trip and a new studio they joke is a “death trap,” then welcome Ryan Weiss, Director of Business Development at ArcSite. Ryan explains ArcSite as a mobile-first drawing, estimation, takeoff, and proposal platform used in the field on an iPad to create project drawings, drag-and-drop products from a robust library spanning 50+ industries, auto-calculate quantities and pricing, and generate polished proposals with payment and digital signature options. The discussion covers how proposal presentation and visuals build trust, how onboarding customizes products, calculations, margins, labor, and taxes, and how the tool reduces errors and keeps reps consistent. Ryan shares common proposal mistakes (too little info, too much technical detail, limited payment options, lack of easy signing), ROI via reduced time on site, and upcoming features like topographic mapping, deeper supplier/manufacturer integrations (e.g., NCFI, SRS), and AI-assisted guidance and proposal creation.00:00 Show Kickoff Banter00:08 Florida Trip Recap00:37 Studio Safety Jokes01:40 Meet ArcSite Ryan03:16 ArcSite One Minute Overview04:51 Product Library And Industries05:47 Selling Beyond Price08:19 Onboarding And Pricing Setup11:38 Proposal Mistakes To Avoid17:07 What Homeowners Want21:18 Deliver Proposals On Site25:18 Customization Not Cookie Cutter25:51 Custom Onboarding Setup26:46 Short Form Clip Banter27:13 ROI Through Time Savings31:01 Proposal Tools And Trust32:20 Small Business Edge37:45 Future Features Partnerships43:37 AI Inside ArcSite46:15 How To Get Started48:28 Final Thanks And Sign OffContact Ryan Weiss at: Website: https://www.arcsite.com/ LinkedIn (Ryan Weiss): https://www.linkedin.com/in/weissryan/ LinkedIn (ArcSite): https://www.linkedin.com/company/arcsite/ Youtube: https://www.youtube.com/c/ArcSite Facebook: https://www.facebook.com/arcsiteapp Instagram: http://instagram.com/arcsite/ Tiktok: https://www.tiktok.com/@arcsite Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
- 2 weeks ago57 min
S2 E80 - From Spray Foam to Seven Figures: What It Takes to Scale
In this episode of Beers with Contractors, host Will and Terry welcome Cory Boehs of Kool Foam and discuss his path from framing and starting Kool Foam in 2007 to building a higher-integrity spray foam business with his wife Suzanne (now 51% owner). Cory explains how the industry shifted from customer education to commoditization, with poor installs driven by low training and lack of understanding that foam is “manufactured” on site and must be on-ratio and to depth. They cover verification tools and tech like Accurate Dynamics equipment, reporting, density tests, and blower door testing, plus barndominium pitfalls like thermal bridging and sweating purlins, and debunk the myth that metal can’t be replaced later. Cory shares Kool Foam’s cost/payback, comfort benefits, and his creation of Brave Build to help contractor-owners overcome bottlenecks, define success beyond money, and build an authentic peer community.00:00 Introduction00:46 Meet Cory Boehs01:47 Kool Foam Origin Story04:29 Spray Foam Industry Shifts06:03 Quality Installs Matter10:44 Commoditization Debate13:39 Verification Tech Tools17:39 Barndominium Foam Pitfalls22:13 Cost Payoff Comfort28:27 Toward Brave Built30:07 Satchel Banter and Turning Point31:00 Backstory and Business Bottleneck35:17 Brave Build Vision of Success39:57 What Brave Build Is44:02 First Mastermind and Momentum47:31 Events and Expanding Beyond Foam50:52 Handing Over Control to Suzanne53:58 Authenticity and Community Impact55:35 Wrap Up and Safety DisclaimerContact Cory Boehs at: Website: https://koolfoamllc.com/ Email: cory@koolfoamllc.com Facebook (Cory Boehs): https://www.facebook.com/cory.boehs/ Facebook (Kool Foam): https://www.facebook.com/koolfoaminc Instagram: https://www.instagram.com/koolfoam Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
- 2 weeks ago1h 2m
S2 E79 - The Million-Dollar Habit Every 8-Figure Contractor Has
In this Q&A episode of Beers with Contractors, Will and Terry discuss common contractor business challenges: profit margin vs. markup (including how material-based markup and costly callbacks destroy gross profit), marketing ROI (using an 8% budget target, prioritizing Google/search, SEO, CRM and call tracking, and avoiding billboards/TV), and branding basics like truck decals and lead tracking. They address hiring, arguing mindset and consistent recruiting/branding matter, and cite construction grad starting pay around $75,000. Compliance topics include excavation safety, MVR checks, subcontractor insurance/additional insured requirements, and documenting performance to reduce wrongful termination risk. Will describes slowing growth to improve systems, profits, reviews, satisfaction, and turnover; explains pricing psychology and a margin-based rationale for raising prices; predicts an AI/IT integration specialist role; and lists weekly KPIs: gross margin, net operating margin, leads, appointment conversion, and close rate.00:00 Welcome and Cheers00:38 Q&A Kickoff01:15 Margin Trap Explained02:03 Markup and Callbacks05:00 Bad Rules of Thumb07:45 Marketing Budget Math11:48 Branding That Sticks16:02 Hiring Mindset Shift18:41 Recruiting Like Marketing23:57 Compliance and Safety30:19 Owner Bottlenecks32:54 Leadership Bottlenecks33:11 Working Genius Strengths35:10 Finishers vs Starters36:52 Million Dollar Mindset40:50 Pricing Fear and Math47:46 Scaling Without Burnout52:00 AI Integration in Construction59:34 Five Weekly KPIs01:01:37 Final Wrap and DisclaimerCheck Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
- 3 weeks ago54 min
S2 E78 - The Software That's Helping Contractors Win More Jobs
In this episode of Beers with Contractors, host Will and Terry recap meeting listeners at the National Foundation Repair Association Conference and discuss Will’s Bedrock Academy event, then welcome guests Rachael and Leslie from Oblyss. They explain how Oblyss was created to solve foundation repair contractors’ pain points with disconnected tech stacks by consolidating scheduling, estimating, production tracking, and data into a single “ecosystem” with one login, integrating with other tools via APIs. Rachael describes funding and developing the platform over several years and focusing on contractor feedback, while Leslie emphasizes canonical data, rapid development, and simplifying onboarding by pulling data from existing systems. They cover supply catalog integration and markups, plans for estimate-to-order workflows, and permit/engineering coordination, plus future ideas like homeowner portals with job tracking, reviews, and AI-driven communication.00:00 Introduction00:36 NFRA Listener Stories02:18 Meet Oblyss Team03:47 Leslie Origin Story06:46 Rachael Pain Points09:14 Building Oblyss Vision12:00 Contractors Need Tech14:51 Data Tracking Matters21:15 Oblyss Pipeline Preview23:56 Demos and Onboarding25:56 Catalogs and Ordering28:09 Inventory and Engineering Workflow29:22 Cost Savings and Consolidation32:24 Permits and Engineering Fixes35:56 Commercial Software Reality Check38:16 Fast Integrations and Roadmap41:00 Homeowner Portal Vision44:51 Building Features Through Relationships48:25 People First Product Iteration51:10 Wrap Up and Safety DisclaimerContact Rachael Jackson at: Website: https://oblysspro.com/ Email: rachael@oblysspro.com LinkedIn: https://www.linkedin.com/in/rachael-jackson-oblyss/ Instagram: https://www.instagram.com/oblysspro/ Facebook: https://www.facebook.com/Oblysspro/ Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
- Jun 28, 202624 min
S2 E77 - Top Contractor Mistakes (Compilation)
This episode of Beers with Contractors highlights common mistakes contractors make when starting and running their businesses and the lessons learned from costly real-world failures. Key themes include using clear, adequate contracts instead of informal paperwork, staying on top of lien timelines, and structuring payment terms to maintain leverage and avoid paying too early. Guests discuss trade-specific pitfalls like misdiagnosing foundation issues, improper roof ventilation that damages materials and voids warranties, and misunderstanding building science in areas like spray foam and attic ventilation. The conversation also covers safety and quality-control lapses, from electrical verification to measurement errors and jobsite accidents, emphasizing the importance of double-checking work. Hiring and retention strategies are addressed, along with the critical need to choose business partners carefully and seek professional legal and financial guidance to avoid severe consequences.00:03 Season 1 Episode 38 - Legal Mistakes New Contractors Make01:35 Season 2 Episode 21 - The #1 Mistake Foundation Contractors Keep Making03:06 Season 2 Episode 19 - The Most Expensive Lesson Every Contractor Learns06:29 Season 1 Episode 35 - Construction Safety 101: Always Check, Never Trust07:24 Season 2 Episode 27 - The $40K Roofing Mistake09:24 Season 2 Episode 05 - The Costliest Mistake—And Why It Was Worth It10:34 Season 2 Episode 37 - The Overlooked Hiring Mistake13:11 Season 1 Episode 32 - The Biggest Mistake in Home Insulation15:36 Season 1 Episode 41 - Unexpected Lessons in Workplace Safety @John_Malecki17:02 Season 1 Episode 49 - Biggest Sales Screw Up Ever20:44 Season 1 Episode 44 - The Mistake That Can Bankrupt Your BusinessCheck Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
- Jun 22, 202633 min
S2 E76 - Remix Episode: Close More Deals with These Sales & Financing Lessons
In this remix episode of Beers with Contractors, the guests discuss why contractors should treat financing as a company-level commitment rather than leaving it to sales reps, including absorbing associated costs appropriately and marketing payment options early so customers expect them and can choose between cash, promotions, and monthly payments. One host shares an HVAC quote experience where added fees for credit card and financing, unclear terms, and lack of options led to a lost $30,000 sale, illustrating how friction kills conversions. They cover why contractors avoid financing (fear, fee reluctance, and customers not asking), when to introduce it (marketing, appointment setting, and pricing), and broader money advice like avoiding overleveraging trucks/equipment, properly managing lines of credit, knowing your banker, and understanding loan terms like default rate acceleration and collateral. The episode also emphasizes in-home sales fundamentals: ask questions, listen, educate, create clarity, train for character and teachability, spend more time with homeowners when needed, and maintain recruiting and slight overcapacity in sales staffing.00:03 S2 E38 - The #1 Reason Financing Falls Flat01:02 S2 E38 - How a $30K Sale Was Lost in 30 Seconds03:15 S2 E38 - Why Contractors Still Avoid Financing03:57 S2 E38 - When and How to Bring Up Financing04:54 S1 E21 - How to Overcome Financing Fears for Good08:22 S2 E26 - You're Asking the Wrong Finance Person for Advice09:10 S2 E04 - The Loans Contractors Should Avoid 10:43 S2 E04 - One Banking Habit That Could Save Your Business 12:16 S2 E04 - The Hidden Loan Terms That Can Wreck You 17:42 S2 E27 - What Good Sales Training Actually Looks Like19:19 S1 E34 - How to Train Technicians to Sell Without Being Pushy21:08 S2 E63 - The Biggest Lie in Sales24:54 S2 E03 - Why a High Close Rate Still Leaves You Broke27:13 S2 E03 - How One Rep Made $28,000 by Slowing DownCheck Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
- Jun 14, 202647 min
S2 E75 - ICF Explained: Energy Efficiency, Strength, and Speed
In this episode of Beers with Contractors, host Will and Terry recap their fifth Construction Camp for Kids event and welcome longtime friend Alfonso Nieves of Fox Blocks (Airelite Plastics), an insulated concrete form (ICF) expert who trains contractors nationwide and with the National Home Builders Association. Alfonso explains how he entered the ICF industry, the technology’s origins in Canada in the 1960s, and why above-grade ICF excels for energy efficiency. They discuss ICF benefits including continuous insulation, fire rating, sound attenuation, storm resilience, fewer foundation issues, and faster construction (about 15% faster than finished CMU), plus typical cost premiums (about 7–10%) with a 5–10 year payback. Alfonso addresses myths (termites, “double the cost,” lack of installers, “houses don’t breathe”), covers rebar options and additives, outlines training availability via foxblocks.com, and shares contact info. 00:00 Introduction01:23 Meet Alfonso Nieves03:11 How Alfonso Nieves Found ICF05:18 ICF Across Climates07:16 ICF History Evolution09:06 Beyond Homes Use Cases10:37 Cost ROI Payback12:36 Storm Safety Foundation14:25 Speed Scheduling Cashflow16:42 Myths Termites Cost18:33 Affordable Housing Example19:29 Tight Envelope HVAC Downsizing20:42 Rebar Alternatives Logistics25:33 FRP Rebar Availability26:01 Thin Brick With ICF27:54 Finding Fox Blocks Training29:16 Construction Camp Stories31:44 Lintels And Big Openings34:04 Floor Systems On ICF35:27 Fastening Strips Deep Dive39:52 DIY Vs Pro Install Reality42:36 Materials And Recycling Ties45:07 How To Reach Alfonso46:21 Final Wrap And DisclaimersContact Alfonso Nieves at: Website: https://www.foxblocks.com/ Email: alfonso@foxblocks.comLinkedIn: https://www.linkedin.com/in/alfonso-nieves-27113a49/ Instagram: https://www.instagram.com/foxblocks_icf/ Facebook: https://www.facebook.com/foxblocks/ Twitter: https://x.com/FoxBlocksICF Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
- Jun 4, 202659 min
S2 E74 - Most Contractors Are Breaking Labor Laws Without Knowing It
In this episode of Beers with Contractors, hosts Will introduces employment attorney Tracy Melvin of Melvin Law to discuss common employment-compliance pitfalls for construction and home services companies, especially around payroll and overtime. Tracy explains her HR-to-law background, employer-side focus, and ties to construction, then highlights frequent mistakes like misclassifying workers as independent contractors and miscalculating the “regular rate” by failing to include certain bonuses and other pay when computing overtime. They cover how audits and claims are triggered (disgruntled employees, random agency audits, state focus areas like Illinois), why early legal help can reduce fines, and examples where employers still face penalties even when practices benefited workers. Tracy outlines red flags for 1099/sub use, the complexity of multi-state rules, piece-rate risks, and clarifies discretionary vs non-discretionary bonuses and related tax issues.00:00 Welcome and Setup01:40 Meet Tracy Melvin03:00 Why Employment Law05:40 Payroll Mistakes Explained07:36 Resources and Audits11:09 When DOL Comes Knocking13:52 Fines Penalties Reality19:44 Seasonal Overtime Trap21:42 1099 vs Employee Basics26:06 Subcontractor Red Flags28:48 Multi State Classification29:48 Contractor Audit Pitfalls31:13 Piece Rate Red Flags34:03 Agreements Dont Override Law35:32 AI Boilerplate Warnings37:17 Bonus Types Explained44:19 Taxable Perks And Rewards48:15 Overtime Calculation Minefield51:56 Regular Rate Defined54:37 Commissions Mixed With Hourly57:21 Closing And Contact Info58:27 Final Disclaimer And SignoffContact Tracy Melvin at: Email: tmelvin@melvinlawoffices.com LinkedIn: https://www.linkedin.com/in/tracyjmelvin/ Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
About Beers With Contractors
Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.
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