Bank Marketing Show: Daily Summaries Delivered

Ep 111 – AI Insights #2 – Where It Is Going

AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it. This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.

Ep 110 – AI Insights #1 – What You Should Be Doing Today

Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked

Ep 108 – What Actually Works for a New Location

Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota

Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history. It’s time to be bold.

Ep 106 – The We-Tried-That Problem

We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country. Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.

Ep 105 – Amber Murphy – The Case for Industry Specialization in Bank Marketing

Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth. Check it out!

Ep 104 – Candie Simmons – Passion, Purpose & Communication in Community Banking