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AutoFix AdvisorCast: Daily Summaries Delivered
by Michael Doherty
Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equipping them with the knowledge, community, and support they need. Michael started his journey in 1996 and has done it all—from vehicle detailing to client-guided sales, parts procurement, and managing shop workload. Based in Raleigh, North Carolina, Michael is a husband, father, and a passionate advocate for improving the service advisor role. Join hi
Latest Episodes
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- Oct 31, 202524 min
Set Boundaries With Clients! Service Advisor Tips
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty hosts his final Autofix AdvisorCast and shares heartfelt reflections on the evolution of customer expectations in the automotive industry. He emphasizes that today's customers want Amazon-like convenience, high-end service, and genuine warmth from their repair shops. Key takeaways include the importance of setting clear, realistic boundaries with clients, leveraging proactive and empathetic communication to build trust, and maintaining consistency through strong systems and daily habits.If you'd like to be the next host of this podcast, contact Chris Cotton at Chris@autofixsos.comTimestamps: 00:00 Passing the Torch: Autofix AdvisorCast03:45 Managing Expectations Builds Trust10:11 "Truthful Service with Tact"13:57 Proactive Communication Prevents Client Loss16:27 Customer Service Beyond Transaction17:58 "Excellence Starts with Habits"22:57 Passing the Autofix Advisor Baton Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
- Oct 24, 202520 min
The "We Over Me" Mindset in Auto Repair
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, host Michael Doherty dives into the power of selfless teamwork in building an unstoppable shop culture. Michael shares personal experiences, emphasizing how serving one another leads to greater trust, efficiency, and customer satisfaction. He outlines actionable steps for fostering a winning mindset and promoting daily habits that elevate the entire team.Timestamps: 00:00 Teamwork Makes Work Easier05:37 Passion Fuels Success07:07 Positive Mindset Drives Success09:53 "Turning Negatives Into Positives"14:21 "Prioritizing the Customer Always"18:13 "Strive, Grow, Serve, Unite" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
- Oct 17, 202521 min
Why Patience and Communication Matter for Service Advisors
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty breaks down the concept of “client guided sales” and how it transforms the traditional sales approach for service advisors. Michael emphasizes the importance of using detailed diagnostic information and photos to build trust with clients, as well as the need for clear communication and patience throughout the estimating process. He also discusses how prioritizing the client’s main concerns, being transparent with recommendations, and making clients feel valued can set a shop apart in a competitive market. Timestamps: 00:00 Review Info Before Estimating04:04 "Importance of Client Communication"07:53 "Review Estimates Before Sending"10:52 Client-Guided Sales Approach12:57 "Client-Guided Sales Strategies"19:19 "Client-Guided Sales Approach"20:24 "Client-Guided Sales & Rapport" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
- Oct 10, 202518 min
Mindset is EVERYTHING for Service Advisors!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into the essentials of maintaining a healthy, positive mindset as a service advisor. He emphasizes the power of positive self-talk and how it sets the foundation for confidence and resilience, especially during challenging days. Michael also highlights the importance of self-care—like staying hydrated, taking breaks, and giving yourself grace on tough days—to avoid burnout and consistently deliver exceptional customer experiences.Timestamps: 00:00 Inner Voice Shapes Positive Mindset05:28 "Daily Self-Care for Clarity"07:13 Effort Matters, Not Perfection13:44 Cultivating Positivity in Communication15:46 Clear Communication with Customers Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
- Oct 3, 202516 min
Never Stop Improving!...Or You're Falling Behind....
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty recaps his experience at the ASTA Automotive Service Tire Alliance Expo in Raleigh and dives into why ongoing learning is crucial for service advisors. He emphasizes that teachability—not just technical expertise—sets advisors apart in today’s rapidly evolving automotive industry. Michael also shares practical tips for improving communication between service advisors and technicians, as well as advice on learning from customer interactions to continually grow in the role00:00 "Adapting to Industry Changes"03:22 Teachable Advisors Triumph08:40 Enhancing Technician-Advisor Communication10:35 Effective Technician Communication Strategies15:11 Commit to Continuous Improvement Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
- Sep 26, 202513 min
Building Trust and Loyalty as a Service Advisor in 2025
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty celebrates 50 episodes of the Autofix Advisor Cast and shares powerful advice for service advisors looking to grow in the industry. Michael stresses why direction is more important than speed, encouraging advisors to focus on heading the right way rather than rushing through tasks. He also highlights the importance of controlling what you can—like your attitude, time management, and communication—to create a positive shop environment. Finally, Michael reminds listeners that failure isn’t the end, but fuel for growth, and emphasizes how building relationships with both customers and coworkers makes all the difference in service advising.Timestamps:00:00 Attitude and Mindset Define Success03:49 "Control Feedback and Communication"08:23 Promoting Positive Workplace Communication12:01 "Address Issues, Boost Business" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
- Sep 19, 202518 min
Service Advisors: Top Tips for Phone Success
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty talks about phone skills for service advisors. He emphasizes the importance of treating every incoming call as a quality lead, urging advisors to dig deeper and ask better questions rather than making quick judgments about customers. Michael also highlights that building trust and long-term relationships starts with that very first phone call, and reminds advisors that objections from customers are often just hidden opportunities to build value and confidence.Timestamps:00:00 Defining Quality Leads for Advisors03:45 Client Calls: An Advisor's Opportunity08:23 Probing Questions Boost Customer Trust10:36 "Focus on Relationships, Not Sales"15:12 "Building Relationships for Business Growth"16:59 "See You at SEMA?" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
- Sep 12, 202520 min
Getting Uncomfortable is the ONLY Way to Grow as a Service Advisor
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into the challenges service advisors face when it comes to avoiding uncomfortable tasks. Michael emphasizes that true growth happens when you tackle the work you tend to put off, like making follow-up calls or asking for reviews. He also highlights the importance of preparation and discipline, explaining how showing up early and consistently putting in effort builds trust with both your team and your customers.00:00 "Confront Avoidance, Achieve Success"03:33 Work Ethic in Service Advisory08:45 Responding to Customer Reviews11:23 Morning Prep Prevents Chaos15:47 "Discipline Builds Trust and Confidence"19:15 Prioritize Tasks and Build Confidence20:49 "All-Star Ensemble" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
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About AutoFix AdvisorCast
Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equipping them with the knowledge, community, and support they need. Michael started his journey in 1996 and has done it all—from vehicle detailing to client-guided sales, parts procurement, and managing shop workload. Based in Raleigh, North Carolina, Michael is a husband, father, and a passionate advocate for improving the service advisor role. Join hi
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Frequently Asked Questions
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It's a free AI-powered email that summarizes new episodes of AutoFix AdvisorCast as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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AutoFix AdvisorCast covers topics including Leisure, Business, Automotive. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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