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by All In Practice Growth
The ALL IN Practice Growth Podcast gives you a new perspective on the dental and medical industries. We bring you the top Key Opinion Leaders, Influencers, Entrepreneurs, Clinicians, Professionals and Educators from inside and outside the industry. Your host, Shane McElroy, entertains and educates, while keeping it real!
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- Jul 9, 202636 min
DC Periodontist - Dr. Armin Abron | Episode 115
Episode Title DC Periodontist - Dr. Armin Abron Episode Summary Every so often a guest walks in with a résumé that makes you sit up straight. Dr. Armin Abron is one of them — a periodontist and implant surgeon at DC Perio & Implants in Washington, DC, born in Germany, trained at UNC and Columbia, a former faculty member and published researcher with his own Wikipedia page. In this episode of the All In Practice Growth Podcast, host Shane McElroy digs into the surgical craft most patients never understand: how you regrow bone that gum disease destroyed, why healthy gums are the frame that makes an implant beautiful, and what everyone chasing full-arch tends to get wrong. It's equal parts clinical masterclass and good conversation — with a World Cup “This or That” round, a Fourth of July check-in from the capital, and a Back to the Future trivia game to close it out. If you've ever wondered when a tooth can still be saved versus when it's time for an implant, this one's for you. What You'll Learn The winding path into periodontics — from placing mini implants in college research to a three-year surgical residency Bone vs. tissue: why periodontists grow bone where the implant should go, and how gums frame the final result The real causes of gum recession — clenching and grinding, aggressive brushing, genetics, and orthodontics Three modern gum-grafting options: your own palate tissue, donor tissue, and the minimally invasive Pinhole technique How LANAP laser therapy treats gum disease at the source and lets the body regenerate its own attachment Why Dr. Abron often places six or more implants in full-arch cases instead of the classic four Why patients with failing teeth so often feel dramatically better the same day Where metal-free ceramic implants fit — and why demand is patient-driven The mouth-body connection: oral health’s links to diabetes, pregnancy outcomes, nutrition, and social wellbeing as we age About the Guest Dr. Armin Abron, DDS, MS is a periodontist and implant surgeon and a partner at DC Perio & Implants, one of the capital's leading periodontal practices, with locations at Farragut Square and Eastern Market. Born in Frankfurt and raised in Heidelberg, he earned his B.S. and D.D.S. at the University of North Carolina at Chapel Hill and completed his M.S. in Periodontology with implant training at Columbia University. A former UNC periodontics faculty member, published researcher, and recipient of the Mel Morris Award for Clinical and Academic Excellence, his clinical passions include advanced bone reconstruction, full-arch implants, metal-free ceramic implants, and minimally invasive, tissue-preserving techniques. A recurring theme in his patient reviews: he personally calls patients at home the evening after surgery to check on them. Episode Highlights “World Cup This or That” — a rapid-fire opener on the biggest upsets and who takes the Golden Boot The bone-vs-tissue debate, and why beautiful gums are what make an implant look natural for decades A candid patient moment: recession, night guards, and why bonding masks the problem instead of fixing it Pinhole and LANAP demystified — minimally invasive care that's transformed the patient experience Full-arch philosophy: planning for the long haul, because a stool on three legs isn't a chair on four The confidence transformation of full-arch — nutrition, function, and getting a smile back Why oral health becomes more important with age, and its quiet role in staying social and connected A Back to the Future trivia round to close — Einstein the dog, 88 miles per hour, and all Links & Resources DC Perio & Implants (practice website): https://dcperio.com Armin Abron — bio: https://dcperio.com/about-us/dr-armin-abron/ Instagram: https://www.instagram.com/dcperioandimplants/ Facebook: https://www.facebook.com/people/DC-Perio-and-Implants/100058870124872/ Contact: (202) 659-3500 info@dcperio.com · Farragut Square & Eastern Market, Washington, DC All In Practice Growth: https://www.allinpracticegrowth.com About the Podcast The All In Practice Growth Podcast brings you a new and different perspective on the dental and medical industries. Hosted by Shane McElroy. No script, no filters. New episodes biweekly. #kickasscontent Check out our company website at www.allinpracticegrowth.com and follow us on Instagram and TikTok @allin_pg
- Jun 24, 202657 min
The Questions Men Are Too Afraid To Ask, with Denver Plastic Surgeon Dr. Eric Barker
The Questions Men Are Too Afraid To Ask, with Denver Plastic Surgeon Dr. Eric Barker All In Practice Growth Podcast | A different perspective on the dental and medical industries — no script, no filters. Episode Summary Host Shane McElroy goes off the dental beat for a candid, no-filter sit-down with Denver plastic surgeon Dr. Eric Barker of Peak Plastic Surgery Center — tackling the cosmetic and body-contouring questions men are usually too shy to ask. From VASER liposuction versus traditional lipo and stubborn male love handles to gynecomastia, GLP-1 and Ozempic weight loss, loose skin, the real story behind the Brazilian Butt Lift, breast implant exchange, and arm lifts, Dr. Barker delivers straight answers and a masterclass in natural-looking results and patient-first care. One-Line Summary A Denver plastic surgeon answers the body-contouring questions men are too afraid to ask — VASER lipo, GLP-1 loose skin, gynecomastia, BBLs, and breast revisions, with zero filter. What You'll Learn Why stubborn male flanks and love handles resist diet and exercise after age 38–40 — and what actually fixes them VASER liposuction vs. traditional liposuction explained with the memorable "grapes on the vine" analogy How awake, high-definition VASER contouring can drop revision rates from as high as 1 in 3 down to around 2% Gynecomastia and male chest contouring: why "man boobs" can persist even after major weight loss What GLP-1s and Ozempic do to skin elasticity — and why rapid, massive weight loss leaves loose, hanging skin The truth about the Brazilian Butt Lift (BBL): fat transfer vs. implants, safety, and natural contouring over size Breast implant lifespan, exchange, and revision surgery — what to plan for every 10–15 years Arm lift (brachioplasty) for sagging "bat wing" upper-arm skin Why a Ritz-Carlton-style patient experience matters as much as the surgical result About Dr. Eric Barker Dr. Eric Barker is the founder of Peak Plastic Surgery Center in Denver, Colorado. Raised in Rapid City, South Dakota, in a healthcare-centered family, he played four years of college football before earning his medical degree at the Medical College of Wisconsin. He completed combined General Surgery and Plastic and Reconstructive Surgery training at Rush University Medical Center and John H. Stroger, Jr. (Cook County) Hospital in Chicago, training under noted breast reconstructive surgeon Dr. Anuja Antony and prominent cosmetic surgeon Dr. John Q. Cook. He pursued additional cosmetic training with award-winning surgeons Dr. Rocco Piazza and Dr. Marcello Antunes at the Piazza Center in Austin, Texas, then opened Peak Plastic Surgery in Denver in 2019. He is known for natural-looking, high-definition body-contouring results and a concierge, patient-first approach. Memorable Moments "Grapes on the vine" — Dr. Barker's analogy for why VASER preserves the skin's framework instead of tearing through it like traditional lipo. Standing patients up at the end of an awake procedure to mark and refine results with gravity in play — a key reason for his low revision rate. Why he turns away patients who want an oversized BBL: he contours for shape, not size, and won't sacrifice the whole silhouette for one area. The reminder that breast implants aren't permanent — plan for an exchange or revision every 10 to 15 years. Connect With Dr. Eric Barker & Peak Plastic Surgery Center Website: https://www.peakplasticsurgerydenver.com Phone: 720-500-3815 Location: 4500 Cherry Creek S Drive, Ste 425, Denver, CO 80246 Instagram: https://instagram.com/peakplasticsurgerydenver YouTube: https://www.youtube.com/@PeakPlasticSurgeryCenter Connect With All In Practice Growth Website: https://www.allinpracticegrowth.com Podcast: https://allindental.podbean.com YouTube: https://www.youtube.com/@ALLinPracticeGrowth Instagram: https://www.instagram.com/@allin_pg Disclaimer This podcast is for informational and educational purposes only and is not medical advice. Always consult a board-certified provider about your individual goals and candidacy.
- Jun 17, 202640 min
Why SEO Is Dying & AI Search Is the New Google | Michael Notbohm, Askable.dev
SEO Is Dead, Long Live AI Search: Getting Found on ChatGPT with Michael Notbohm of Askable Episode Summary Your patients have stopped Googling and started asking. In this episode of the All In Practice Growth Podcast, host Shane McElroy reconnects with longtime friend and former BioHorizons implant-sales colleague Michael Notbohm — now CEO and founder of Askable (askable.dev), an AI visibility platform helping practices get found on ChatGPT, Claude, Perplexity, and Google AI Overviews. Shane and Michael unpack the seismic shift from keyword-based search to conversational AI recommendations, why being absent from AI results is the modern equivalent of missing from the Yellow Pages, and the concrete steps practices can take today to win their local market. It's an honest, funny, no-script conversation between two guys who've sold a lot of implants together and seen the digital landscape shift firsthand. What You'll Learn Whether SEO is truly "dead" — and how AI search and SEO can still work in unison Michael's "credit score" analogy for AI visibility: AEO (website framework) + AEIO (authority and sentiment) How AI assembles a recommendation in seconds by scanning reviews, directories, and online sentiment Quick wins most websites miss: FAQs, schema markup, structured data, and llms.txt files Why an AI mentions tracker can surface problems (like a tough front-desk experience) that never show up as a formal review The "modern day gold rush": why early adopters become nearly impossible to displace Why dental searches are exceptionally high-intent and convert fast Where dentistry's AI future is heading — agentic AI, AI scribes, X-ray reading tools, and a centralized practice "brain" The real hurdle to adoption: practice-management software integration and security guardrails About the Guest Michael Notbohm is the CEO and founder of Askable (askable.dev), an AI visibility and optimization platform. A self-described "forever entrepreneur," Michael's path runs from selling Yellow Pages and YellowPages.com early in his career, through nearly a decade selling dental implants at BioHorizons (where he and Shane worked the same region), into real estate and ultimately AI. After an 18-month deep dive learning from a former 15-year Salesforce engineer, he built Askable to help dental and medical practices get discovered in the new era of AI-driven search. Episode Highlights The Yellow Pages parallel: being invisible on AI today is like not being in the phone book a generation ago "Product-market fit is everything" — how the right idea at the wrong time still fails, and why timing matters AEO vs. AEIO explained, with a roughly 60/40 weighting toward authority over website framework Why AI "doesn't see" your beautiful website — it indexes content and weighs your reputation The free Askable audit: a no-credit-card visibility score with an itemized action plan, including competitor gap analysis Claude vs. ChatGPT vs. Perplexity for everyday use — and the rapid-fire pace of new model releases Enhancement over replacement: how AI reshapes roles rather than simply eliminating jobs <li class="
- Jun 11, 202649 min
Dr. B-Bay - A Dental Ai Entrepreneur
How a Dentist Built a $1.3M Practice — Then Sold It to Build an AI Receptionist All In Practice Growth Podcast with Shane McElroy · Guest: Dr. Bethel Ozumba (Dr. B-Bay), Founder & CEO of Enamly A Different Perspective on the Dental and Medical Industries — No Script, No Filters Episode Overview In this episode of the All In Practice Growth Podcast, host Shane McElroy sits down with Dr. Bethel Ozumba — better known as Dr. B-Bay — a Houston-based dentist turned healthcare-AI founder. Born in Nigeria and raised in Houston after immigrating at age eight, Dr. B-Bay scaled a private dental practice from scratch to $1.3 million in collections in a single year, then sold it in April 2025 to go all in on technology. Dr. B-Bay is now the founder and CEO of Enamly (enamly.ai), a HIPAA-mindful AI voice receptionist that answers dental practice calls 24/7, books appointments in real time, and integrates with virtually any practice management system. He's also a hip-hop artist, and the conversation moves easily from music and immigrant grit to entrepreneurship, AI adoption in dentistry, and where the technology is headed next. Dr. B-Bay will also join Shane as a panelist at the All In AI Dental Summit on August 9, 2025 — Day 3 of the Bulletproof Dental Practice Summit in Scottsdale, Arizona. What You'll Learn in This Episode How Dr. B-Bay scaled a startup dental practice to $1.3M in collections in year one — and the unconventional pricing and marketing moves behind it Why he sold a profitable, growing practice to chase a bigger calling in AI How an immigrant background built a higher tolerance for risk, stress, and hard work The real difference between “automation” and “AI” — and why most practices already use one without realizing it Why missed phone calls quietly cost dental practices tens of thousands of dollars How an AI receptionist handles after-hours calls, overflow during office hours, and multilingual patients Why integration with any practice management software (Dentrix, Open Dental, Eaglesoft, Oryx, and more) is the real moat How AI tools like Claude and ChatGPT are becoming a “central brain” for marketing, content, and practice operations B-Bay's predictions on when 90% of dental practices will run their own AI agents About the Guest: Dr. Bethel Ozumba (Dr. B-Bay) Founder & CEO, Enamly (enamly.ai) — an AI voice receptionist for dental and medical practices Background: Born in Nigeria, immigrated to Houston at age 8; dental school graduate (Class of 2020) Career: Trained in corporate/group practice settings (PDS, Aspen), opened and ran a startup practice to $1.3M in year one, sold April 2025 Also: Hip-hop artist and entrepreneur with a long-standing passion for music and content creation Based in: Houston, Texas Key Takeaways Entrepreneurship Comes First Dr. B-Bay chose dentistry because it offered a faster path to entrepreneurship than other medical fields. His advice mirrors what trips up most new dentists: you're not just a clinician, you're running a business — and the sooner you embrace that, the faster you grow. Reverse-Engineer the Timeline Inspired by the idea that anyone who accomplishes something extraordinary doesn't take the conventional route, he planned aggressively. When banks said two years to break even, he asked how to do it faster — then reverse-engineered a plan to get there. He also used discounted cosmetic and implant cases early to build his portfolio, treating reduced pricing as an investment in himself rather than lost revenue. Don't Miss the Wave When ChatGPT arrived, Dr. B-Bay dove in immediately — generating content, business plans, and more — because he believes you either ride a wave of innovation or get killed by it. His advice for the AI-intimidated: just start, tell it what you want, and ask it how to get there. The more you use it, the more uses you discover. The Hidden Cost of a Missed Call A single new patient can be worth $4,000–$5,000 in the first year — and full-arch or cosmetic cases can run $30K–$60K. Patients often call after seeing evening ads, exactly when offices are closed or staff are tied up on insurance calls. If no one answers, they move on. Enamly answers 24/7, handles overflow when the phone rings three times during office hours, and supports multiple languages out of the gate. Enhance, Don't Replace Dr. B-Bay is clear that AI should enhance staff, not replace them — freeing the team to build better patient relationships while ensuring every call is answered. Enamly leans heavily into analytics, tracking the production an integrated practice gains. Real examples cited: one after-hours-only office added $25K+ in two to three months; a higher-volume North Carolina practice did $30K+ in the first month. Integration Is the Moat Mo
- Apr 16, 202636 min
"THE Woman in Dentistry" - Whitney Kapitan
"THE Woman in Dentistry" Episode 111 Featuring Whitney Kapitan | All In Practice Growth Podcast In this episode of the All In Practice Growth Podcast, host Shane McElroy sits down with Whitney Kapitan, President of Clinicians Implant Academy and Southern Academy of Pediatric Specialists. Recorded live from a dental implant training course in Charlotte, NC, this episode dives into what it actually takes to grow a modern dental practice—from advanced implant education to building collaborative healthcare systems that improve patient outcomes. Whitney shares her unique journey from dental implant sales to consulting to leading two organizations that are reshaping how clinicians learn, collaborate, and deliver care. 🚀 What You’ll Learn in This Episode Why most implant training programs fall short—and what real, outcome-driven education looks like The difference between “weekend warrior” courses and true implant mentorship pathways How case acceptance and patient communication directly impact practice growth and revenue Why top implant reps often become elite consultants—and what they understand that most dentists don’t The evolving role of AI in dentistry and how automation is freeing up teams to focus on patient experience How multidisciplinary collaboration between pediatric dentists, orthodontists, ENTs, and specialists leads to better outcomes The vision behind Southern Academy of Pediatric Specialists and its impact on pediatric healthcare How to build a practice growth system that combines clinical excellence, team training, and marketing 🧠 Key Takeaways 1. Implant education should be a progression—not a weekend event The most successful clinicians don’t just take a course—they follow a structured path that includes mentorship, hands-on training, and real-world application. 2. Case acceptance is a growth multiplier Understanding how to communicate treatment effectively can transform a practice just as much as clinical skill. 3. The future of dentistry is collaborative Patients—especially pediatric cases—benefit most when specialists work together instead of in silos. 4. AI won’t replace your team—but it will elevate them By removing repetitive tasks, AI allows your staff to focus on patient relationships, communication, and experience. 5. Systems—not just skills—drive long-term success The practices that win aren’t just clinically strong—they’re operationally aligned. 🏥 About the Guest: Whitney Kapitan Whitney Kapitan is the President of Clinicians Implant Academy and Southern Academy of Pediatric Specialists. With a background as a top-performing dental implant sales professional and consultant, she brings a rare blend of clinical insight, business strategy, and team development expertise. Her work focuses on: Implant education and clinician development Case acceptance and team training Building collaborative healthcare ecosystems Advancing patient-centered care through multidisciplinary approaches 🌎 Organizations Featured in This Episode 🦷 Clinicians Implant Academy A hands-on implant education platform focused on real-world training, mentorship, and long-term clinician development. Courses range from foundational skills to advanced surgical techniques, including cadaver labs and live patient experiences. 👶 Southern Academy of Pediatric Specialists A collaborative network bringing together pediatric dentists, orthodontists, ENTs, speech therapists, and other specialists to improve outcomes through integrated care and shared treatment planning. 📍 Who This Episode Is For Oral surgeons and implant-focused dentists General dentists looking to expand into implants Pediatric dentists and specialists DSOs and multi-location practices Practice owners focused on growth and scalability Dental teams looking to improve case acceptance and communication 🔥 Why This Matters Right Now The dental industry is changing fast. Implant dentistry is expanding beyond specialists. Patients expect better communication and outcomes. And practices that rely only on ads or referrals are falling behind. This episode breaks down how education, systems, and collaboration are becoming the new competitive advantage—and how you can position your practice to win. 🎯 Connect & Learn More Learn more about Clinicians Implant Academy Explore Southern Academy of Pediatric Specialists Discover the All In Practice Growth system
- Jan 13, 202624 min
Our 2026 Predictions (Part 2) - Shane McElroy and Blake McClellan
Episode 110: Our 2026 Predictions Part 2 Hosts: Shane McElroy & Blake McClellan Summary: In the second part of this engaging episode, Shane and Blake delve deeper into their predictions for 2026, addressing critical topics that are shaping the future of the medical and dental industries. With a blend of expert analysis and personal anecdotes, they explore the evolving landscape of healthcare, technology, and society. Key Discussion Points: Private Equity Trends: A thorough examination of recent trends in private equity within the medical field, discussing potential growth, regulatory implications, and the possible merging of major players. AI in Healthcare: Insights on how AI is transforming patient interactions, from search capabilities to appointment scheduling, and what this means for dental practices. Social Dynamics: A thoughtful discussion on the current divisions in society and the potential for unity or further polarization in the upcoming years. Growth Strategies for Practices: Predictions about which types of practices are likely to thrive, emphasizing the importance of adaptability and technological integration. The Great Unknown: Speculations about potential discoveries beneath the ocean and what they could reveal, along with the role of technology in uncovering these mysteries. Listen Now! Don’t miss out on these critical insights and predictions that could significantly impact your practice in the coming years! All In Practice Growth Website: https://www.allinpracticegrowth.com/ Instagram(@allin_pg): https://www.instagram.com/allin_pg/ TikTok: https://www.tiktok.com/@allin_pg YouTube: https://www.youtube.com/@ALLinPracticeGrowth
- Jan 13, 202631 min
Our 2026 Predictions (Part 1) - Shane McElroy and Blake McClellan
Episode 110 (Part 1): Our 2026 Predictions Hosts: Shane McElroy & Blake McClellan Summary: In this engaging episode, Shane and Blake share their insights and predictions for what lies ahead in 2026. They discuss a range of timely topics, from the economic factors affecting the dental and medical industries to the rapid evolution of social media platforms. Listeners will enjoy personal stories, expert opinions on consumer behavior, and the growing impact of artificial intelligence in content creation. Key Discussion Points: Economic Landscape: A comprehensive analysis of how the challenges faced in 2025 could shape consumer spending habits and the demand for elective procedures in the medical field. AI Trends: A deep dive into the ways artificial intelligence is revolutionizing content generation and marketing strategies in healthcare, making processes more efficient and effective. Social Media Dynamics: Predictions regarding which platforms are likely to flourish in the coming years and how they will adapt to changing user needs. NFL Predictions: A fun segment where Shane and Blake discuss their expectations for various football teams, shedding light on how sports trends can mirror larger societal shifts. Consumer Confidence: An exploration of how the current consumer sentiment will impact the dental market, with insights into what practices can do to align with these trends. Listen Now! Don’t miss out on the predictions and insights that could significantly influence the future of your practice. All In Practice Growth Website: https://www.allinpracticegrowth.com/ Instagram(@allin_pg): https://www.instagram.com/allin_pg/ TikTok: https://www.tiktok.com/@allin_pg YouTube: https://www.youtube.com/@ALLinPracticeGrowth
- Dec 30, 202559 min
The Practice Growth Queen - Jami Levine, Straumann's Senior Director of Practice Growth
Episode Title: The Practice Growth Queen Host: Shane McElroy Guest: Jami Levine, Senior Director of Practice Growth at Straumann Episode Number: 109 Welcome to the All In Practice Growth Podcast! 🎙️ In our final episode of 2025, host Shane McElroy sits down with Jami Levine, the Senior Director of Practice Growth at Straumann. This episode is a treasure trove of insights for dental professionals looking to navigate the complexities of practice growth and patient engagement in today's ever-evolving landscape. What You’ll Learn: The Journey to Practice Growth: Jami shares her unique path from finance to the dental industry, highlighting key experiences that shaped her understanding of practice growth. Understanding Patient Financing: Discover how financial challenges impact case acceptance and learn effective strategies to offer flexible financing options for patients. The Importance of Patient Education: Uncover how educating patients enhances trust and can significantly boost case acceptance rates. Leveraging Digital Workflows: Explore the transformative power of digital technology in improving practice efficiency and patient outcomes. Effective Marketing Strategies: Jami provides actionable tips on utilizing social media to promote your dental practice, including the significance of patient testimonials. Why Listen? This episode is packed with valuable insights and practical advice that can help dental professionals elevate their practices. Whether you're a seasoned dentist or just starting out, you'll find actionable takeaways and inspiration for the new year ahead. ✨ Happy Holidays and Happy New Year! 🎉 Join us as we wrap up the year with meaningful discussions about the future of dental practice growth. Show Notes Key Takeaways: Jami's Career Path: Insights into her transition from finance to dental sales, and how her diverse experiences inform her current role. Financial Landscape: Analyzing current trends in dental financing and their implications for practice growth. Patient-Centric Strategies: Discussing the importance of educating patients and providing transparent financing options. Technology in Dentistry: The role of digital workflows and innovations in enhancing practice efficiency and patient care. Social Media Marketing: Strategies for effective communication and engagement on social platforms to drive practice growth. Contact Information: Email Jami Levine: jamie.levine@straumann.com Follow on TikTok: @practicegrowthkwe Follow on Instagram: @practicegrowth_stg_jami Resources Mentioned: Health Policy Institute Data Practice Growth Multiplier Initiative Digital Sales Specialists Thank you for listening! If you enjoyed this episode, please subscribe, rate, and leave a review! Your feedback is invaluable in helping us deliver more content that matters to you.
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About ALL IN Practice Growth Podcast
The ALL IN Practice Growth Podcast gives you a new perspective on the dental and medical industries. We bring you the top Key Opinion Leaders, Influencers, Entrepreneurs, Clinicians, Professionals and Educators from inside and outside the industry. Your host, Shane McElroy, entertains and educates, while keeping it real!
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