Most experienced SEOs know they should increase their rates, but they delay it for months or even years because they are afraid clients will leave.In this episode I talk with an experienced SEO consultant and speaker about how he increased his rates, what made him finally do it, how he prepared for client pushback, and why charging more is not only about money.We also talk about freelancing confidence, burnout, moving from execution to strategy, using LinkedIn to build trust, and why senior SEOs need to stop pricing themselves like beginners.This episode is for SEO freelancers, SEO consultants, Heads of SEO, SEO managers, and experienced SEOs who want to build a more sustainable consulting business.
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