The International SEO Mindset Every Consultant Needs

Why do international SEO strategies fail, even when global brands have large teams and budgets?In this episode, I speak with senior SEO consultant and speaker Laura Iancu about the mindset behind successful international SEO.We discuss why translating content is not enough, how culture and user behaviour shape search, and why brands need native expertise before entering a new market. Laura also shares her experience working across Europe, Asia, and the United States, including the challenges of understanding SEO and user journeys in Japan.