The Shopify App Store Is Not Dead. Martin Cox on What Has Changed | #643

Martin Cox walked away from agency life two months ago. No business plan. Four Shopify apps with animal mascots. A clear view of where the ecosystem is heading. If you've been in the Australian Shopify scene for any length of time, you've heard Martin's name. He's the guy people mean when they say "we should just ask Martin." After more than a decade agency-side, he's now co-founder of Native App Co, a Melbourne studio building a small family of focused Shopify apps that don't feel like apps....