Why Converse Lets Creators Break Its Own Brand Rules with Dave Dullens | #645

Dave Dullens has spent 20 years keeping brands like that relevant. He's Head of Brand and Consumer at Conquest Sports, the 45-year Converse licensee for Australia and New Zealand, and his whole career has run through iconic footwear: Converse, Vans, Timberland, Dr. Martens. This isn't a creative-tactics episode, it's a masterclass in keeping an iconic brand relevant across generations. In this episode, Dave sits down with Nathan Bush to make the case for brand in a business obsessed with conv...