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Add To Cart: Australia’s eCommerce Show: Daily Summaries Delivered
by Nathan Bush
Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online.Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago58 min
Straight to CX Prison. Humii’s Mareile Osthus on the Mistakes Costing Retailers Customers | #681
Mareile Osthus runs 500 to 700 mystery shops a week. What surprises her most is when the basics don’t work. Mareile led buying at Zalando and THE ICONIC before founding Humii, which sends real mystery shoppers through online stores from search to refund. Humii’s data now powers the Online CX Index with Inside Retail. In this episode: Functionality, transparency, expectations - the three things behind every great online experienceChatbot obstruction - why bots now cause 7% of site abandonment,...
- 1 weeks ago19 min
How to Make Your Affiliate Programme Profitable | #680
Modibodi cut its affiliate commission from 14% to 6% and almost tripled revenue. The partners doing the real work came out earning more. This Playbook is anchored by Annabel Gray, VP of APAC at Silverbean, who has spent 15 years helping brands stop getting ripped off in affiliate. Her warning: set-and-forget cashback just mops up demand you already had. In this playbook, we cover three things ecommerce operators need to know about making an affiliate programme profitable: Pay the partner who ...
- 1 weeks ago51 min
Forever New Went Global on Shopify by Building as Little as Possible with Convert Digital | #679
Forever New has been dressing Australian women for 20 years and now trades in more than 25 countries. In this exclusive, CIO Robert Lupone and Convert Digital founder Andrew Waite unpack how they moved four markets off Magento and onto Shopify in nine months. The standout moment: the guiding rule was to build as little as possible, and Forever New’s cancellation rates are now the lowest they’ve ever been. In this episode: Protect the customer experience - why the brief wasn’t a feature listNa...
- 1 weeks ago54 min
Chosen by AI or Remembered by People? Ex-Woolworths Leader Mark Mansour | #678
Utility is about being chosen. Discovery is about being remembered. That’s how Mark Mansour sees retail splitting as AI agents start doing the shopping. Mark has spent 20 years on the platform side of retail, from PayPal and eBay to building retail media, loyalty and marketplace businesses inside one of Australia’s biggest retailers. This episode lands on his first day as Managing Director APAC at QSIC. In this episode: Utility versus discovery - why some purchases go to agents and others sti...
- 2 weeks ago19 min
How to Create Urgency in Ecommerce | #677
Customers have got very good at spotting fake urgency. And the cart is the worst place to lose their trust. This Playbook is anchored by Sylvie Wilson, co-founder of Unicorn Cart, which runs the cart on more than 400 stores. Her data shows carts with a gift with purchase convert 23.7% higher, because the offer is real and it runs out. In this playbook, we cover three things ecommerce operators need to know about creating urgency in ecommerce: Point urgency at a real limit on stock or timeTrea...
- 2 weeks ago48 min
Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs | #676
Dorry Kordahi called Swanky Socks a hobby when he bought half of it. It had been running for three years and turned over $40,000 a year. Dorry built DKM Blue from his parents’ garage, then used that B2B know-how to turn Swanky Socks into a retail brand corporates want their logo on. Swanky has now sold nearly 4 million pairs of Australian merino and bamboo socks in more than 30 countries. In this episode: Retail brand, B2B engine - why corporates pay for a sock with a $29.95 retail valueHoldi...
- 3 weeks ago16 min
How to Market Awkward Products | #675
Most of Conni’s customers wish they never had to buy its products. By the time they do, they probably needed them four weeks ago. This Playbook is anchored by Norm Douglas, CEO of Conni, which has made reusable absorbent products in North Geelong for around 25 years. His team talks about pee and poo as plainly as sizing, because it’s a normal part of life. In this playbook, we cover three things ecommerce operators need to know about marketing awkward products: Design for the moment the need ...
- 3 weeks ago1h 2m
Category of One. How Craft Club Grew by Going Where No One Else Is | #674
Nakisah Williams’ first embroidery attempt was so bad she hid it in a drawer. Years later, it became the reason every Craft Club kit is built to be fail-proof. Nakisah launched Craft Club in 2021 with six cross-stitch designs. It now sells kits across a long list of crafts, ships worldwide and has its own community app with more than 8,000 members. In this episode: Category of one - why Craft Club grows fastest in crafts nobody else is sellingTesting without the risk - preorders and a Shenzhe...
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About Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online.Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.
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