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Add To Cart: Australia’s eCommerce Show: Daily Summaries Delivered
by Nathan Bush
Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online.Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.
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- 3 days ago52 min
From Three Olympic Golds to Taking on a $600 Billion Industry | #648
Bronte Campbell won three Olympic gold medals in the pool. Now she's taking on a $600 billion industry with a rule she swam by: raise the bar, then raise it again. After four Olympics and a stint in corporate strategy at EY, Bronte co-founded Earthletica, a B Corp making high-performance activewear from recycled and organic fibres with none of the forever chemicals the industry runs on. She launched the world-first Bronte Jacket weeks before racing at Paris 2024, and she's building the whole ...
- 6 days ago22 min
How to Make Your Email Flows Do the Selling | #647
Most email teams pour their week into campaigns. The Tuesday send, the launch, the sale out the door by Thursday. Meanwhile their flows quietly out-earn all of it in the background, and almost nobody goes back to optimise them. That's the beauty and the drawback of flows. Once they're built they run on their own, making money while you sleep, which is exactly why they get left alone. A tiny change to a flow can move a big number, and that's the skill this Playbook is about: not a better campa...
- 1 weeks ago50 min
How Bared Turns Trusted Data Into Decisions and Action | Triple Whale | #646
Fourteen years ago, Angus Growney realised he could game his own attribution model. He's spent every year since chasing numbers he can actually trust. That hunt is what brought Angus Growney to Bared, the podiatrist-founded Melbourne footwear brand where he leads performance marketing across a business that now does roughly 70% of its trade online and is expanding into the US and New Zealand. Alongside him is Zach Rego, Chief Revenue Officer at Triple Whale, who joined in 2022 as it launched ...
- 1 weeks ago59 min
Why Converse Lets Creators Break Its Own Brand Rules with Dave Dullens | #645
Dave Dullens has spent 20 years keeping brands like that relevant. He's Head of Brand and Consumer at Conquest Sports, the 45-year Converse licensee for Australia and New Zealand, and his whole career has run through iconic footwear: Converse, Vans, Timberland, Dr. Martens. This isn't a creative-tactics episode, it's a masterclass in keeping an iconic brand relevant across generations. In this episode, Dave sits down with Nathan Bush to make the case for brand in a business obsessed with conv...
- 1 weeks ago15 min
How to Get More From the Tools You Already Pay For | #644
Ecommerce has never had more tools, and it's never been less clear which one is doing what. Every new AI tool that lands overlaps with three you already run, and half of them get absorbed into something else within months. So when something in the business isn't working, the instinct is to go and buy the next thing that'll fix it. But the problem usually isn't the tools. Most operators are running a fraction of what they already pay for, and the platforms they do have aren't talking to each o...
- 2 weeks ago55 min
The Shopify App Store Is Not Dead. Martin Cox on What Has Changed | #643
Martin Cox walked away from agency life two months ago. No business plan. Four Shopify apps with animal mascots. A clear view of where the ecosystem is heading. If you've been in the Australian Shopify scene for any length of time, you've heard Martin's name. He's the guy people mean when they say "we should just ask Martin." After more than a decade agency-side, he's now co-founder of Native App Co, a Melbourne studio building a small family of focused Shopify apps that don't feel like apps....
- 2 weeks ago14 min
How to Get More From Influencers by Spending Less | #642
Influencer marketing is still a young line item, the pricing is all over the shop, and you can spend real money on a creator without ever being sure what you got back. So plenty of teams treat it with one eyebrow raised. But the problem was never influencers. Most brands treat influence as one big post, from one big name, a single moment they hope lands. The brands getting real value treat it as a relationship instead: the same credible people showing up more than once, who actually believe ...
- 3 weeks ago1h 5m
Doesn't Cost You Anything to Do Good: Rohan McCloskey on Building GoGenerosity | #641
Rohan McCloskey refunded $350,000 in donations, gave up his salary for a year, and nearly lost everything. He's still building GoGenerosity. And he'd do it again. That kind of conviction usually comes from one of two places: delusion or proof. In Rohan's case it's the latter. One in six customers at his best-performing store donate every single time they shop. Ninety-eight percent of mystery shoppers said they were more likely to return to a brand running GoGenerosity than a competitor sellin...
About Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online.Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.
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