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Add To Cart: Australia’s eCommerce Show: Daily Summaries Delivered
by Nathan Bush
Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online.Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.
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- 3 days ago21 min
How to Know What a New Customer Is Worth Over Time | #663
We're all racing to acquire new customers. But how do you know what a new customer is actually worth, not just on the first purchase, but over time? This Playbook is anchored by Rob Ward, who bootstrapped Quad Lock to a $500 million exit and built a framework for exactly this: the three gates for new customer acquisition. The best part is that not every gate has to be green. In this playbook, we cover three things ecommerce operators need to know about what a new customer is worth: Split new ...
- 1 weeks ago54 min
Passionate About Pee and Poo. Norm Douglas Sells What People Wish They Didn't Have to Buy | #662
Conni sells the product most people wish they didn't have to buy. Norm Douglas is CEO of Australia's leading reusable incontinence brand, and his own website leads with "we're passionate about pee and poo." This is one of the most fascinating businesses in Australian ecommerce, a privately owned, profitable brand thriving in a category most marketers would never touch. In this episode: Sell a taboo category with dignity and plain language, not innuendoOwn your data, why Norm stays custom-buil...
- 1 weeks ago17 min
How to Raise Prices Without Losing Customers | #661
Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. Every ecommerce business is carrying costs it wasn't two years ago, and if you're not passing them on, your margin shrinks every day. Here's the thing the archive keeps proving: the cost itself rarely upsets customers. Being surprised by it does. When the Australia Post fuel surcharge hit, Seed & Sprout's Rebecca Williams already had the scenarios written, and chose to be completely upfront ...
- 2 weeks ago54 min
Publish 50 Ads a Week. Cuttable's Sam Kroonenburg on Winning Meta | #660
Sam Kroonenburg sold his last company, A Cloud Guru, to Pluralsight for just over $2 billion. Now he's back with Cuttable, an AI ad-creative platform, and Nathan's been using it for months on a client account. This is the behind-the-scenes on how it works, and the counterintuitive truth about winning on Meta: it's a volume game. You can't pick the winning ad up front, and neither can Meta, so the only lever you control is how many shots on goal you take. In this episode: Winning Meta is a vol...
- 2 weeks ago17 min
How to Prove Demand Before You Buy the Stock | #659
Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in stock going nowhere. Too little and you leave money on the table. This Playbook is anchored by Bronte Campbell, co-founder of Earthletica, who deliberately sells out half her range to prove demand before she commits the cash. The proof: a 50% repeat rate. In this playbook, we cover three things ecommerce operators need to know about proving demand ...
- 3 weeks ago58 min
Influencer Gifting Done Right: Don't Send Them Tea, Send Them the Tea Set | #658
Taryn Williams has been in the talent and creator world longer than almost anyone in Australia, and she saw where it was going before the rest of us. She started Wink Models at 21 with $30,000 of her own savings, launched the creative marketplace The Right Fit as influencers were becoming a thing, sold it, and now runs Gifted, a gifting platform for brands and creators. She also sits on boards and advises brands, so she sees the industry from every angle at once. #Gifted started as a "simple"...
- 3 weeks ago25 min
How to Justify Brand Spend to a Performance Team | #657
If you've worked in ecommerce for more than five minutes, you know the pull of the conversion number. The moment leadership discovers that one magic number, it's all they want to talk about, and it doesn't matter how rubbery that number gets when you pull it apart. Meanwhile brand cops it. Brand gets called fluffy, and it's the line cut first when the quarter gets tight. We've got the fight back to front. Brand and conversion aren't rivals. Brand is the thing that makes your conversion cheape...
- 4 weeks ago54 min
The Self-Built AI Brain Behind Style My Wall's Growth to 22 Staff | #656
The last time Justin Bausch was on the show, in May 2024, he was leading CRM at Ryderwear and AI meant product recommendations. He's back as a founder, this time with his partner Felisha Mina, and everything has changed. In a year he's grown Style My Wall to seven figures, and he's built his own AI platform to run the whole thing. Style My Wall started as a Facebook Marketplace side hustle selling art while Justin still had his day job. He turned it into a print-on-demand ecommerce business, ...
About Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online.Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.
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