The Cart Is the Most Neglected Page in Ecommerce. A Deep Dive with Sylvie Wilson | #664

We've drilled into every corner of ecommerce on the show, but never the cart. Sylvie Wilson is here to fix that. After running two ecommerce businesses of her own, she built Unicorn Cart to solve a gift-with-purchase headache, and it's now used by 400+ brands. Her core message: the cart is the billboard everyone's neglecting, and it's a real part of your CRO strategy, not just a step to checkout. She's clear she's not here to sell Unicorn, just to share tactics and real A/B test data. In this...