Doesn't Cost You Anything to Do Good: Rohan McCloskey on Building GoGenerosity | #641

Rohan McCloskey refunded $350,000 in donations, gave up his salary for a year, and nearly lost everything. He's still building GoGenerosity. And he'd do it again. That kind of conviction usually comes from one of two places: delusion or proof. In Rohan's case it's the latter. One in six customers at his best-performing store donate every single time they shop. Ninety-eight percent of mystery shoppers said they were more likely to return to a brand running GoGenerosity than a competitor sellin...