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Acquired: Daily Summaries Delivered
by Ben Gilbert and David Rosenthal
Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 weeks agonarrative3h 48m8-min read
Vanguard
Vanguard, founded by Jack Bogle, revolutionized investing by creating the first index fund for individual investors and structuring the company to be owned by its customers, not outside shareholders. This model has saved investors over $1 trillion in fees and fundamentally reshaped the financial industry.
- Apr 13, 2026conversational3h 59m4-min read
Ferrari
Ferrari is a paradox: it sells fewer than 15,000 cars annually—less than Toyota sells in 10 hours—yet commands a market capitalization higher than Ford, Volkswagen, and Mercedes-Benz. Built on myth, tragedy, and Enzo Ferrari’s genius for marketing, the company leverages scarcity, racing heritage, and emotional storytelling to create one of the most powerful luxury brands in history, with a business model that prioritizes brand mystique over volume.
- Mar 2, 2026conversational4h 29m3-min read
Formula 1
Formula One transformed from a chaotic, money-losing motorsport into a $25 billion enterprise under Liberty Media, thanks to visionary leadership from Bernie Ecclestone and strategic modernization. The sport now thrives on global appeal, Netflix’s Drive to Survive, and a business model balancing engineering excellence with entertainment.
- Jan 27, 2026solo4h 17m3-min read
The NFL
The NFL has evolved into the most valuable media property in America through a century of strategic cooperation, revenue sharing, and media innovation, culminating in record valuations, global expansion, and cultural dominance — all while navigating controversies around player safety, social justice, and ownership transformation.
- Jan 3, 2026narrative5h 0m9-min read
Rolex
Rolex is a paradox: a secretive, privately-held company that has become one of the most recognizable luxury brands in the world, built not on fashion or exclusivity alone, but on engineering excellence, brand storytelling, and a deliberate strategy of controlled scarcity. Despite being a mechanical watchmaker in a digital age, Rolex has achieved unmatched market dominance by redefining the job of a watch — not to tell time, but to signal achievement, reliability, and timeless taste.
- Jan 2, 2026conversational3h 2m8-min read
Costco
Costco is a retail powerhouse built on a deceptively simple yet brilliantly executed business model that prioritizes extreme value, high-quality products, and the lowest possible prices. Its success stems from a tightly integrated system of 50+ innovations refined over decades, rooted in principles established by retail pioneer Saul Price and perfected by Jim Sinegal, resulting in a company with cult-like customer loyalty, industry-leading efficiency, and a durable competitive moat.
- Dec 15, 2025conversational2h 47m5-min read
10 Years of Acquired (with Michael Lewis)
To celebrate their 10th anniversary, Acquired hosts Ben Gilbert and David Rosenthal reflect on the journey of their podcast with guest Michael Lewis, dissecting the principles behind its success—deep research, emotional storytelling, and a unique partnership—while recording in the original Google garage.
- Nov 24, 2025conversational4h 4m7-min read
Coca-Cola
Coca-Cola's journey from a patent medicine in 1886 to a $300 billion global brand is a masterclass in brand building, marketing innovation, and strategic partnerships. By combining a secret formula with relentless advertising, a unique bottling franchise system, and cultural co-opting—from Santa Claus to the Olympics—Coca-Cola became synonymous with happiness and America itself, surviving crises like the infamous New Coke debacle and the rise of Pepsi to remain a dominant force in the beverage world.
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About Acquired
Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.
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Frequently Asked Questions
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It's a free AI-powered email that summarizes new episodes of Acquired as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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How often does Acquired release new episodes?
Acquired publishes monthly. Our AI generates a summary within hours of each new episode.
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Acquired covers topics including Technology, Business, Investing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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