Episode 8: Chasing the Protein – What We Learned at IMPA 2026

The Intermountain Milk Process Association (IMPA) marked its 100th annual conference this year in Sun Valley, and Jon Goodman and Scott Brown are back to recap the highlights. Protein dominated the conversation throughout the event, from GLP-1 driven changes in household consumption to a wave of new investment in premium whey production. Jon and Scott break down what they heard from economists, consumer trend experts, and dairy processors alike.What You'll Learn:Why protein was the biggest topic of conversation at IMPA How GLP-1 medication use is reshaping household protein demand What's behind the $11 billion in dairy processing investment across the industry How U.S. and European whey processors differ in premium product conversion Why some new high-protein products may stick around longer than others