E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room

Triathlon participation in Vietnam has grown nearly 30x in a decade. And Danang is about to host its first full-distance Ironman. In this episode, Ian Paynton speaks to Rob Zamacona, the General Manager of Sunrise Events Vietnam, about what it really takes to build an event of that scale here. We unpack what Ironman's growth reveals about modern Vietnam: the power of community, how nothing important happens overnight, and why “reading the room” might be the most valuable business skill you ca...