Is listening now an overrated skill in Sales?

Two ears, one mouth. It used to make sense, right? However - with a crippling array of choices (over 42,000 SaaS companies and counting) and AI-supported decision processes - prospects and customers need your expertise more than someone who simply drinks in their words. They need informed guidance to navigate the landscape before them and make the most profitable business decisions. In this week's episode of YBT, we take the sacrosanct and put it under the microscope. Bonus track: Redford or ...