Why The Weight On The Scale DOES Matter | Ep 169

Two simple ways to get started below👇🏼⁠⁠⁠Build Your Personalized Nutrition Structure→ ⁠⁠⁠⁠⁠⁠Join the Waitlist for our next Sculpt Challenge→ "The weight on the scale doesn't matter to me." We hear it on almost every call now, usually in the same breath as a goal that absolutely requires it. This week we're pulling apart where that line came from, why the coaches repeating it can't tell you what number to shoot for, and what your smart scale is actually measuring. If you've been chasing recomp for two years with nothing to show, this one's for you.IN THIS EPISODE WE CHAT:Where "it's not about the number on the scale" actually came from (spoiler: it was a marketing decision, not a scientific one)What women do in the three seconds after they say a goal weightWhy "but I've gained so much muscle" is almost never true, and the maths that proves itWhat your smart scale is reporting, and why it belongs in the binThe four strength numbers that separate women who look like they lift from women who just trainWhy the strongest women we work with look leaner at a higher body weight than everyone elseThe fastest way to overcome the baggage that comes with stepping on the scale (and it isn't exposure therapy)