This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet brands can break through in today’s crowded media landscape. From the changing face of trade shows like Global Pet Expo to the difference between earned media, marketing, and paid placements, Sara shares insider strategies for startups, pet businesses, and nonprofits looking to build awareness and credibility. If you want practical ways to turn content into gold, grow your brand, and stay ahead in the fast-changing world of media, this episode is a must-listen.EPISODE NOTES: The New Rules of Pet PR and AI VisibilityBecome a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
AI Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News
Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros
Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing
Free AI-powered recaps of Whisker Report - Pet PR & Publicity - Pet Life Radio Original and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.