Whisker Report - Episode 45 Puppies, Players & Publicity: An NFL Insider's PR Playbook

What can a rescue organization or pet business learn about PR from the NFL? Quite a lot! This week on The Whisker Report, Mary Tan and producer Mark Winter welcome Brad Madson, retired Community Relations Director for the Minnesota Vikings, who spent 25 years connecting professional athletes with charitable organizations, community events and causes that generated both goodwill and media attention. Brad reveals how animal rescues can approach their local professional sports teams, why you shouldn't automatically chase the biggest superstar on the roster, and how discovering a player's personal passion for animals can open unexpected doors. He shares terrific behind-the-scenes stories involving Vikings players including Randy Moss, Adam Thielen, John Sullivan, Anthony Harris and Nate Burleson, from players introducing newly adopted dogs to their families at a Puppy Bowl event to Anthony Harris sharing his adopted cats on social media. Brad also explains why a strong visual hook can turn a small nonprofit event into a media story, why organizations need to make participation easy for athletes, and why relationships—not simply press releases—are at the heart of successful PR. Whether you're running a small rescue, nonprofit or pet business, this episode offers an insider's playbook for teaming up with professional sports to score some serious visibility.EPISODE NOTES: Puppies, Players & Publicity: An NFL Insider's PR PlaybookBecome a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.