On this episode of The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Matt Aldrich, founder of Pet Engine Marketing, for a practical, no-overwhelm conversation about marketing in today’s fast-moving pet industry. Matt shares smart, realistic advice for small pet businesses and animal rescues trying to stand out online without big budgets, big teams, or endless hours. From focusing on marketing fundamentals and understanding your audience to building simple systems that actually work, this episode breaks down how PR and marketing can work together to create real visibility and long-term growth. Whether you’re running a nonprofit, a pet brand, or doing it all yourself, this episode delivers clarity, encouragement, and actionable ideas you can start using right away.EPISODE NOTES: Marketing Without the Mayhem: Simple Strategies for Pet ProsBecome a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility
Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News
Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing
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