Which?

Has British Airways lost its way?

November 4, 2026·10 min
Episode Description from the Publisher

You might think that British Airways' status as the UK’s national flag carrier means it offers a superior flying experience, but our research suggests otherwise.In this episode of Which? Shorts, we compare British Airways with its main long-haul competitor, Virgin Atlantic, to see whether BA still deserves to represent the UK in the skies. From seat width and fleet age to food quality and business class lounges, we reveal how both airlines perform in our extensive customer surveys.Our results show that British Airways is outclassed by Virgin on almost every passenger metric from value for money to airport lounges, leaving its massive global route network as its only clear advantage.This episode is read by Erica McKoy and is based on an article written by travel expert Trevor Baker, originally published in the October/November issue of Which? Travel magazine.Read more from our travel experts on our website & sign up for our free monthly Travel newsletter If you're not already a member, join Which? to instantly listen to member exclusive podcasts and gain access to all of our product reviews - all for 50% off your first year's membership

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