Where We Buy: Retail Real Estate with James Cook

The Sweet Spot for AI in PropTech - Where We Buy #388

June 19, 2026·31 min
Episode Description from the Publisher

Choon Lee is CEO and founder of Abstra Company and Abstra Point, and has been working in artificial intelligence for fifteen years. Lee explains why generative AI tools like ChatGPT and Claude are not always the right solution, particularly for derivative tasks like lease abstraction and LOI summarization in commercial real estate. He breaks down the difference between generative, derivative, and analytical AI, and why using the wrong model leads to hallucinations and unreliable results. Lee also discusses the limitations of vibe coding, why subject matter experts are more important than ever, and whether AI agents are ready to be trusted with real-world tasks. Recorded live from the ICSC+PROPTECH stage in Las Vegas. James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify  Listen: WhereWeBuy.show  Email: jamesd.cook@jll.com  YouTube: http://everythingweknow.show/ Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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