How SharkNinja Keeps Going Viral

Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media?  In this episode, Mark explains:  How SharkNinja finds product ideas The tradeoffs at the heart of product development How the Ninja Creami became a viral hit Why some products fail and others succeed.  Connect with us: Follow Jacob Goldstein on LinkedIn, X and Instagram  Email us at problem@pushkin.fm  Follow Pushkin on Instagram, LinkedIn or X  Listen to Jacob’s other show, Business History  To listen to the show early and ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.