Inventing a Better Apple

The apples you can buy at the grocery store have gotten profoundly better over the past few decades. It’s a kind of everyday, hiding-in-plain sight innovation.  Kate Evans is an apple breeder and professor at Washington State University. Kate's problem is this: How do you invent a better apple? With her team, Kate has in fact invented a new kind of apple called the Sunflare. It’s arriving in stores in a few years. She also helped to invent the Cosmic Crisp, which is out already. In this episode, Kate explains:  Why grocery-store apples have gotten so much better Why some of the most delicious apples never make it into stores  Why it takes decades to invent a new kind of apple How much more we have to learn about apple genetics  How the apple industry is adapting to climate change  Connect with us: Follow Jacob Goldstein on LinkedIn, X and Instagram  Email us at problem@pushkin.fm  Follow Pushkin on Instagram, LinkedIn or X  Listen to Jacob’s other show, Business History  To listen to the show early and ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.