What's Your Deal? | Buying Businesses, Business Acquisitions, Investing & Exit Strategies

How AI Can Help Small Business Owners Save Time & Build Better Systems - Lindsay Quinn

May 13, 2026·44 min
Episode Description from the Publisher

In this episode of What's Your Deal?, Matt sits down with Lindsey Quinn, founder of HeartWise Collective to talk about one of the biggest shifts happening in business today: artificial intelligence. Lindsey shares how she went from running a traditional consulting business in the orthodontic industry to building AI-powered systems that help business owners save time, improve efficiency, and create better workflows without adding more staff or burning themselves out. Matt and Lindsey break down how small business owners can start using AI in practical ways, from creating branded content and marketing systems to analyzing financial data, improving sales conversations, building SOPs, and reducing repetitive computer-based tasks. Lindsey also explains the difference between basic generative AI and more advanced AI agents, while keeping the conversation grounded for business owners who may feel overwhelmed by the technology.     Timestamps   01:30 — How Lindsey pivoted from consulting into AI systems   04:00 — Lindsey's background in orthodontic consulting and business systems   06:35 — Avoiding AI cringe and making content sound authentic 10:00 — How business owners can begin implementing AI systems 12:16 — Using AI to work on the business instead of in the business   15:46 — Training AI like you would train a new employee   18:38 — How AI agents can read, edit, download, and organize files   21:00 — AI overwhelm and knowing what applies to your business   23:00 — Creating a "Conversion Coach" for sales calls and team training   25:30 — Why the right AI tool matters for the right task   27:28 — How Lindsey used AI to build a webinar, funnel, and coaching program   31:21 — Comparing AI adoption to the shift from typewriters to computers   36:48 — First steps for business owners who want to start using AI 39:30 — Lindsey's RCRQ prompting framework 43:38 — Final thoughts on using AI to improve quality of life and business efficiency       Connect with Lindsay:   https://www.heartwisecollective.com Email: lindsay@heartwisecollective.com   Phone Number: (928) 925-4190   Instagram: https://www.instagram.com/heartwise_collective?igsh=OGlsaHhxcG94bTln       Connect with Matt Uhler / Amped Success: Instagram: @ampedsuccess Website: ampedsuccess.com Email: admin@ampedsuccess.com LinkedIn: https://www.linkedin.com/in/matt-uhler-a9896612/ <p data-start="245

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