What’s a Podcast?: The Revolution Redefined

Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next

July 9, 2025·30 min
Episode Description from the Publisher

This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He’s a perfect guide for this podcast voyage. The team is talking: In Creators We Trust, Podcasting’s New Identity, Audience Connection, and more. Let’s dig in.“[Podcasting] was the first form of the creator economy.”Evan Shapiro (renowned Media Universe Cartographer) 

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