What’s a Podcast?: The Revolution Redefined

"Kill the Word 'Podcast'": The Roost's AJ Feliciano on How Video Blew Up the Medium in Every Sense

July 2, 2025·53 min
Episode Description from the Publisher

Kill the word podcast? Our guest votes yes.This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.”AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platforms] with all types of content.” Oh. And in the podcast vs. simulcast debate? He’s 11/10 “simulcast.” Dan and AJ are also talking: Be a Mini-Disney, Everything Everywhere All at Once, Find What Clicks, and more. Let’s get into it.“Simulcast doesn't put itself in a box necessarily. When I'm talking to creators or fans and I say the word ‘simulcast,’ they see it’s in multiple places. It just sort of clicks immediately without having to explain it.”– AJ Feliciano (former GM of The Roost Network)

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