WT
What the Fundraising

296: Real Talk on Confident Fundraising: Answering Your Questions with Mallory Erickson

April 21, 2026·45 min
Episode Description from the Publisher

This episode takes a slightly different approach. Instead of the usual format, Mallory responds directly to a range of thoughtful questions from her community! She begins by discussing how to handle anxiety before donor conversations, encouraging fundraisers to acknowledge their feelings rather than push them away. Simple techniques, such as validating emotions with phrases such as "that makes sense," can help reduce stress more quickly. She also explains that preparation and practice are key to building confidence, introducing AI-based tools that allow fundraisers to rehearse conversations and develop strong muscle memory. Mallory also highlights how confidence impacts fundraising success, noting that low confidence can lead to missed opportunities and inefficiency. She further addresses burnout and loss of motivation, explaining the "freeze" response and suggesting that sometimes people need energizing activities rather than just rest to regain momentum. A key theme in the episode is a shifting mindset. Mallory encourages fundraisers to stop feeling guilty about asking for money and instead see it as an opportunity for donors to contribute to meaningful change. She also emphasizes curiosity when handling objections, focusing on understanding donors rather than persuading them. Overall, the episode reinforces the importance of practice, emotional awareness, and purpose. Mallory also points to the growing role of AI in supporting fundraisers, helping them build skills while keeping human connection at the center. In this episode, you will be able to:  Recognize practical ways to manage anxiety before donor conversations. Learn how validating emotions can reduce stress and improve performance. Understand the role of preparation and practice in building fundraising confidence. Explore how mindset shifts can transform asking for money into meaningful invitations. Gain insights into handling donor objections with curiosity and alignment. Identify the impact of confidence on time management and fundraising success. Understand the nervous system’s role in stress, burnout, and motivation. Learn simple grounding techniques to stay present during donor conversations. Discover the importance of consistent practice and role-play in skill development. Explore how AI tools can support training and enhance fundraising effectiveness. Get all the resources from today’s episode here.  Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

AI Summary coming soon

Sign up to get notified when the full AI-powered summary is ready.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of What the Fundraising and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.