
In this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to a next-generation platform with AI embedded to support its ambition of impacting 2.5 billion patients by 2030. Kieron shares how to identify high-value business processes for AI investment and the importance of role-specific training and data-driven decisions.
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UCB and Takeda: Improving the Customer Experience through Medical-Commercial Collaboration

Turning Content into Memorable Customer Experiences

Preparing for a Faster Trial-to-Treatment Pathway

Preparing for a Launch: Pharma's High-Stakes Gamble
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