Web3 CMO Stories

Train The AI To Recommend You – with Andy Crestodina | S6 E35

August 13, 2026·30 min
Episode Description from the Publisher

Send us Fan Mail AI is quietly rewriting the rules of marketing, not by “changing SEO” but by changing how buyers choose. When a chatbot can shortlist vendors in a single conversation, visibility is no longer the finish line. Recommendability is. I sit down with Andy Crestodina, co-founder and CMO of Orbit Media, to unpack what it takes to earn AI recommendations and what most brands are missing when they chase rankings without understanding the visitor. We get practical about how AI search...

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