Send us Fan Mail Competition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”? Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor in iGaming and tech, to get concrete about the lever most teams forget: the emotional driver behind why people choose you and stay with you. We talk about what Valentina sees across industries, from...
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