Expanding a $2 Billion Korean Brand Globally Through Direct Sales

Danny Bay details how he helped take a Korean skincare giant—which generated over $2 billion in South Korea alone—and scale its presence globally without relying on traditional paid advertising. He discusses navigating cross-border business culture, structuring direct sales teams across 16 countries, and building an active network of over 260,000 distributors through word-of-mouth marketing and localized leadership training.