Who Not How: Dan Sullivan on Building a Business That Sets You Free

What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved?    Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept him growing after more than 50 years in business.   Dan explains why successful people often feel behind, how measuring backward changes your experience of progress, and why entrepreneurs should spend more time working inside their unique ability.    They also discuss Who Not How, hiring people who create an immediate impact, using money to buy back time, and the role AI can play in simplifying a business.    Dan also shares why he refuses to consider retirement at 82 and why entrepreneurs may need to rethink the deadlines they attach to their biggest goals.