Why Your Personal Brand Matters More When You're the CEO

Your personal brand affects more than leads and followers when you're the person leading the company.     In this episode, Rory and AJ Vaden talk about how a CEO's reputation influences recruiting, culture, vision, and the way people understand the organization itself.     AJ also shares the four responsibilities she is prioritizing in her own role as CEO of Brand Builders Group and why storytelling has become one of them.     If you lead a company and have wondered whether building your personal brand is worth the time, this conversation gives you a much broader way to think about the return.