Become the Chief Storytelling Officer of Your Brand

People want to know who is behind the business.     In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps many accomplished entrepreneurs off camera and why focusing on service can change the way you think about putting yourself out there.    AJ also shares an idea that changed the way she thinks about her own role as a founder: becoming the "Chief Storytelling Officer" of the company.    You'll also hear practical advice for getting comfortable on camera, deciding what to talk about, using your own story as a starting point, and making the experience feel more like a conversation with a real person.