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by Lee Woodward
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
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Send a message directly to Lee ( Include your details ) A real estate brand built on freedom just reached a major turning point. We sit down with One Agency founders Paul and Annie Davis to share the announcement they’ve kept close until now: the network is transitioning to new ownership, and it’s happening the rare way, through an internal sale to Elite Property Group, the biggest One Agency office internationally. We rewind to the beginning and unpack why One Agency was different from day o...
Send a message directly to Lee ( Include your details ) We map real salary ranges across real estate roles and explain why the same job title can mean very different responsibilities and outcomes. We also dig into what’s driving property management shortages, how flexibility and support affect retention, and where AI skills gaps are starting to bite. • Carlie Barnett’s pathway from reception to recruitment specialist • Why video interviews changed how we assess professionalism and...
Send a message directly to Lee ( Include your details ) We map Tom Cohen’s path from a 19-year-old career changer to a solo real estate agent in Maitland, and the practical habits that keep his pipeline full. We talk about property preparation, calm vendor management, and a simple follow-up system that turns “let me think about it” into signed authority. • transitioning from mining to Australian real estate with an apprenticeship mindset • starting as a cadet in property management to l...
Send a message directly to Lee ( Include your details ) We sit down with Luke Heeremans from 4069 Real Estate to break down how a hyperlocal agency rebuilds its visual tools to create a calm, consultative listing presentation that vendors actually understand. We talk through a three-stage selling system, staged marketing, sale funding, and a showcase brochure that helps buyers make faster, better offers. • choosing one postcode and building a real community-first brand • giving $5...
Send a message directly to Lee ( Include your details ) We dig into what makes real estate teams stick, win, and protect the customer experience, with Austin Chevron unpacking why culture beats brute force. We link team performance to financial stewardship, documented systems, and the kind of thinking that turns failure into a repeatable playbook. • Austin’s background from early exposure to real estate through to coaching top teams • the pack-hunting analogy and what it teaches a...
Send a message directly to Lee ( Include your details ) We break down why great solo agents build teams that look successful yet leave them with nothing at the end of the month. With accountant and benchmarking specialist Chris Mercer, we lay out the break-even maths, the real cost of hiring, and the incentive traps that quietly blow up EBUs. • Moving from solo agent to an effective business unit with real overheads and obligations • The three motives for hiring and why “write mor...
Send a message directly to Lee ( Include your details ) We share 10 practical actions that help agents and sellers navigate a changed Australian property market with clarity, evidence, and calm execution. We focus on trust, momentum, and measurable activity so price conversations and negotiations stay professional instead of emotional. • Resetting seller expectations through better pre-market coaching and clearer campaign benchmarks • Treating trust as the lever that creates speed when deci...
Send a message directly to Lee ( Include your details ) Your next listing might be hiding inside the time you’re currently wasting. When the market changes and enquiries slow, it’s easy to drift into busywork, hide behind blast messages, or blame call screening for a quiet pipeline. We don’t get that luxury in real estate. The work is still a contact sport, and consistent daily connects are what keep your career steady when conditions get tougher. We walk through a practical technique we use...
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
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