Why SEO Rankings No Longer Drive Purchase Decisions
Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than session volume alone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Scaling teams, culture and product in the era of AI
In five years will we still be talking about SEO rankings?
One thing every enterprise SEO team should start doing this year
One SEO metric teams rely on too much
Get summaries like this every morning.
Free AI-powered recaps of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.