One thing every enterprise SEO team should start doing this year
Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional tactics spanning product, pricing, and promotion. The discussion moves beyond ranking-driven SEO toward using AI model feedback as a diagnostic layer for pricing and product positioning challenges.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Scaling teams, culture and product in the era of AI
In five years will we still be talking about SEO rankings?
One SEO metric teams rely on too much
Which AI search platform are marketers paying the least attention to today?
Get summaries like this every morning.
Free AI-powered recaps of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.