Diversifying Herb Enterprises for Economic Return beyond the “Bunch” | Winter 2026 Webinar

Culinary and medicinal herbs can be sold in many ways - not just in bunches. Join experienced herb growers and VVBGA members Julia Etter of Nomad Farm in Bellow Falls, Vermont and Sarah Shaw of Hillside Botanicals in Randolph, Vermont to learn about opportunities for adding value - through potting up starts for spring sales to drying and creating value-added products for late winter markets. Bill Cavanaugh, business advisor with NOFA-Vermont's Farmer Services will share some simple crop budgets that can be used to assess whether herbs could be a profitable part of your farm's crop mix. Julia and Sarah recently launched the Vermont Herb Grower’s Initiative, and they will explain resources that are available, and in the works, to support herb production and marketing. This webinar is funded in part by the Vermont Agency of Agriculture's Specialty Crop Block Grant programThank you to the generous farmers and researchers willing to share their knowledge to make this series possible!Learn more or become a member of the Vermont Vegetable & Berry Growers Association:https://vvbga.org