Scaling Value Selling with AI: Inside Google Cloud’s AI Value Engine

Every AI conversation eventually lands on one question: what is the ROI of this use case? Ray Peng, Global Head of GTM AI Platform & Strategy for Value Creation for Google Cloud, explains why most sellers struggle to answer it, and how his team built the AI Value Engine to close that gap by generating relevant use cases, value hypotheses, and account strategies at scale.The conversation is refreshingly candid about what it takes. Ray walks through the early struggles of use case development, how usage analytics across accounts revealed where value conversations stall, and why post-sales measurement and feedback loops are what make the engine smarter over time. His core argument: data is the currency of the value group, and without governance and clean inputs, AI simply automates guesswork.He then reframes the role itself. Value leaders deploying AI are no longer just analysts or consultants; they are product managers. That means owning guardrails, building deterministic models where reliability matters, making deliberate build versus buy decisions, and treating experimentation as a discipline rather than a side project.For value practitioners, sales leaders, and enablement teams under pressure to scale value selling without scaling headcount, this is a practical blueprint from one of the largest AI deployments in enterprise sales.